How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Business size matters. Solo lash techs can use simple mobile-friendly tools. Studios with multiple artists need more organization and team features.
Brand aesthetic. Your email should match your lash business vibe. Choose templates that reflect your style and professionalism.
Budget is real. Most lash techs run lean, especially when starting out. Calculate cost at your expected client list size over time.
What Actually Works for Lash Technicians
After talking to many lash artists about email marketing:
Timing is everything. Fill reminders sent at the right time (2-3 weeks) keep your calendar full and clients happy with their lash retention.
Photos sell your work. Before and after photos of your best sets inspire bookings and showcase your skills better than words ever could.
Education builds trust. Aftercare emails position you as an expert and reduce complaints about early lash loss.
Getting Started
Pick a tool from this list. Then:
- Import your client list
- Set up fill reminder automation
- Create an aftercare tips sequence
- Build a new client welcome series
Start simple with reminders and aftercare. Add promotions and referral campaigns later.