How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Volume of inquiries matters. High-volume bridal artists need robust automation. Occasional bookings work fine with simpler tools.
Visual focus is essential. Your work is visual. Choose platforms with strong image handling and beautiful templates.
Budget is real. Most makeup artists run lean operations. Calculate cost at your expected list size before committing.
What Actually Works for Makeup Artists
After talking to many makeup artists about email marketing:
Speed wins inquiries. Brides often book the first professional response. Automated inquiry sequences are worth the investment.
Portfolio emails convert. Sharing your best work regularly keeps you top of mind when occasions arise.
Personal touches matter. Anniversary emails, behind-the-scenes content, and genuine personality build the trust that leads to referrals.
Getting Started
Pick a tool from this list. Then:
- Import your client and inquiry list
- Set up an inquiry follow-up sequence
- Create a welcome series for new subscribers
- Build seasonal campaigns for peak booking times
Start simple and expand later.