Updated 2026-02-01

Best Email Marketing Tools for Wedding Planners

Nurture leads, communicate beautifully with couples, and grow your wedding planning business with the right email marketing platform.

Try Sequenzy FreeSee All Tools

Running a wedding planning business means managing long client journeys. From first inquiry to final thank you, couples need consistent, beautiful communication. Email marketing helps you nurture leads, keep couples informed, and build referral relationships. But most email tools are not built for the wedding industry. Here are 13 platforms that actually work for wedding planners, ranked by ease of use, automation features, and value for money.

Why Wedding Planners Need Email Marketing

Nurture Long Lead Cycles

Couples plan weddings months or years in advance. Email keeps you top of mind through long decision cycles.

Communicate Throughout the Journey

From booking to wedding day, couples need updates and information. Automated sequences ensure consistent communication.

Build Referral Relationships

Happy couples refer engaged friends. Email helps you stay connected after the wedding for referrals.

Showcase Your Work

Wedding planning is visual. Email lets you share real weddings and inspiration that attract ideal couples.

13 Best Email Marketing Tools for Wedding Planners

Our Top Pick for Wedding Planners
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

Visit
Best for
Wedding planners wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes inquiry and planning sequences
  • Simple interface for busy planners
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
Start Free Trial
#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

Visit
Best for
Planners wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for weddings
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with event businesses.

Visit
Best for
Planners wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation platform with a learning curve.

Visit
Best for
Larger planning firms with marketing support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo planners
  • Complex interface
  • Price jumps with features
See Full Comparison
#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

Visit
Best for
Budget-conscious planners needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
See Full Comparison
#6
MailerLite

Clean, simple email marketing with good automation.

Visit
Best for
Planners wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
See Full Comparison
#7
Drip

E-commerce focused but works for selling planning packages.

Visit
Best for
Planners selling digital products or courses
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services only
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

Visit
Best for
Planners running workshops or virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

Visit
Best for
Planners wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

Built for creators. Works for content-focused planners.

Visit
Best for
Planners who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Limited design options
  • No free landing pages
  • Expensive at scale
  • Minimalist templates
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

Visit
Best for
Large planning companies
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for solo planners
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

Visit
Best for
Very price-conscious planners
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

Visit
Best for
Luxury planners prioritizing beautiful design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Stunning visual emails
  • Reliable delivery
  • Wedding-worthy design

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not wedding-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Inquiry response automation
Planning timeline sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Wedding Planner Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Inquiry Response Sequence

Trigger: When new inquiry comes in

Respond to inquiries quickly and professionally. Speed matters in booking weddings.

Immediately
Thanks for reaching out about your wedding, {{first_name}}!

Acknowledge inquiry. Share your approach and next steps.

Day 2
A few questions about your wedding vision

Follow up if they have not responded. Learn about their plans.

Day 5
Still looking for your perfect planner?

Gentle follow-up with social proof or recent wedding.

Client Planning Journey

Trigger: When couple books your services

Guide couples through the planning process with timely information.

Immediately
Welcome to the planning journey, {{first_name}} and {{partner_name}}!

Celebrate booking. What happens next.

12 months out
12 months to go: Starting your planning timeline

What to tackle first. Big picture priorities.

6 months out
6 months until your wedding!

Midpoint check-in. Vendor bookings and decisions.

1 month out
The final month: Your countdown begins

Final details and timeline. Calm nerves.

Post-Wedding Follow-Up

Trigger: After wedding

Thank couples and encourage referrals and reviews.

Day 3
Congratulations, newlyweds!

Warm congratulations. Hope honeymoon is wonderful.

Day 30
How was your wedding experience?

Request review or testimonial.

Day 60
Know any engaged couples?

Gentle referral request.

Real Wedding Showcase

Trigger: When new wedding is published

Share your work with potential couples.

When published
A romantic {{venue_type}} wedding to inspire you

Showcase recent wedding. Beautiful photos and details.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Solo vs team. Solo planners can use simpler tools. Larger planning firms need platforms with more organization.

Visual focus. Wedding planning is visual. Choose platforms with beautiful templates that showcase your work well.

Budget is real. Calculate cost at your expected list size, not starting prices.

What Actually Works for Wedding Planners

After talking to many wedding planners about email marketing:

Speed wins bookings. Responding to inquiries quickly dramatically improves your booking rate. Automate initial responses.

Visuals sell. Beautiful email design matters in the wedding industry. Invest in photography and design.

The journey matters. Couples appreciate communication that matches their planning stage. Automate timeline-based sequences.

Getting Started

Pick a tool from this list. Then:

  1. Import your inquiry and client list
  2. Set up inquiry response automation
  3. Create a planning timeline sequence
  4. Share real weddings to inspire leads

Start simple and expand later.

Frequently Asked Questions

For inquiries, follow up within 24 hours and then a few times over two weeks. For booked couples, communication should match the planning timeline. For past couples and vendors, quarterly is enough.

Real wedding features with beautiful photography perform best. Also planning tips, vendor spotlights, and seasonal inspiration. Visual content is essential.

Provide value through inspiration and tips. Share real weddings similar to what they might want. Stay in touch until they are ready to decide.

Email for detailed communication and documentation. Text for day-of and time-sensitive coordination. Both have their place.

Offer valuable content like planning guides or checklists. Collect emails from all inquiries even if they do not book. Participate in wedding shows and collect emails.

Open rate (aim for 30%+), click rate (5%+), and most importantly, inquiries and bookings that come from email.

Stay connected with past couples through occasional updates. Ask for referrals explicitly about 2 months after the wedding. Make it easy to share your information.

Yes, with permission. Real weddings are your best marketing. Get permission in your contract or follow up specifically.

Romantic and specific work best. Examples: 'Your perfect {{season}} wedding inspiration' or 'Real wedding: {{venue_name}}' perform well.

At minimum: inquiries, booked couples (by wedding date), past couples, and vendors. Further segment by wedding style or budget for more targeted content.

Ready to grow your wedding planner practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

Start Free TrialView Pricing

Related Industries

Email Marketing for Florists

Find the best email marketing software for your flower shop. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Email Marketing for Photographers

Find the best email marketing software for your photography business. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Email Marketing for Event Venues

Find the best email marketing software for your event venue. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com