How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
List size matters. Emerging artists can use simpler tools. Established artists need platforms that handle large lists affordably.
Selling music and merch? If e-commerce is significant, prioritize platforms with sales tracking.
Budget is real. Calculate cost at your expected fan list size, not starting prices.
What Actually Works for Musicians
After talking to many musicians about email marketing:
Consistency builds fans. Regular communication keeps you top of mind. Fans who forget you do not buy tickets.
Stories connect. Behind-the-scenes content and personal stories build deeper relationships than promotional blasts.
Own your audience. Social media reach is declining. Email is the only channel you truly control.
Getting Started
Pick a tool from this list. Then:
- Import your existing fan contacts
- Set up a welcome sequence for new subscribers
- Plan your next release or tour email campaign
- Make list signup visible everywhere
Start simple and expand later.