Updated 2026-02-01

Best Email Marketing Tools for Newsletter Writers

Grow your subscriber base, monetize your writing, and build a media business with the right email marketing platform.

Newsletters are the new media. Writers are building audiences, earning revenue, and creating sustainable careers through email. But the platform you choose matters. Some are built for newsletters, others fight against you. Here are 13 email marketing platforms that actually work for newsletter writers, ranked by writing experience, growth features, and monetization support.

Why Newsletter Writers Need the Right Platform

Writing Experience Matters

You write in your platform constantly. A clunky editor kills your workflow. Choose a tool that makes writing enjoyable.

Growth Features Scale

Recommendations, referral programs, and discovery features help newsletters grow. Some platforms have them, others do not.

Monetization Built In

Paid subscriptions, sponsorships, and premium content. The right platform supports how you want to earn.

Deliverability is Everything

Your newsletter is worthless if it lands in spam. Choose platforms known for strong deliverability.

13 Best Email Marketing Tools for Newsletter Writers

Our Top Pick for Newsletter Writers
#1
Sequenzy

AI-powered email marketing for creators.

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Best for
Newsletter writers wanting AI assistance and simple pricing
Pricing
$29/month for 50,000 emails

Pros

  • AI writing assistance
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in paid subscriptions
  • Smaller community
#2
ConvertKit

The platform built for newsletter writers.

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Best for
Serious newsletter writers building a business
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great writing experience
  • Paid subscriptions built in
  • Strong community

Cons

  • Expensive at scale
  • Minimal design options
  • No free monetization
  • Price jumps
#3
Beehiiv

Newsletter-first platform with growth features.

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Best for
Newsletter writers focused on growth
Pricing
Free up to 2,500 subscribers, then from $39/month

Pros

  • Newsletter-specific
  • Growth features built in
  • Recommendations network
  • Generous free tier

Cons

  • Newer platform
  • Limited automation
  • Less design flexibility
  • Feature pace can overwhelm
#4
Substack

Simple platform for paid newsletters.

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Best for
Writers wanting the simplest path to paid newsletters
Pricing
Free, 10% of paid subscription revenue

Pros

  • Very simple
  • Built-in monetization
  • Discovery network
  • No upfront cost

Cons

  • 10% revenue cut
  • Limited customization
  • Basic analytics
  • No automation
#5
Mailchimp

Popular platform with broad features.

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Best for
Newsletter writers wanting a familiar brand
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known brand
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Not newsletter-focused
  • Gets expensive
  • Clunky editor
  • No growth features
#6
MailerLite

Clean and affordable for newsletters.

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Best for
Budget-conscious newsletter writers
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean editor
  • Paid subscriptions
  • Generous free tier

Cons

  • Strict approval
  • Limited growth features
  • Basic reporting
  • No recommendations
#7
Buttondown

Minimalist platform for focused writers.

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Best for
Minimalist and technical newsletter writers
Pricing
Free up to 100 subscribers, then from $9/month

Pros

  • Markdown-first
  • Clean and minimal
  • Paid subscriptions
  • Developer-friendly

Cons

  • Small free tier
  • Limited design
  • No growth features
  • Minimal analytics
#8
Ghost

Publishing platform with newsletter built in.

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Best for
Newsletter writers who also want a blog
Pricing
From $9/month (self-hosted free)

Pros

  • Full publishing platform
  • Beautiful themes
  • Built-in memberships
  • Own your content

Cons

  • More than just newsletter
  • Setup complexity
  • Less email-focused
  • Requires more management
#9
ActiveCampaign

Powerful automation platform.

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Best for
Newsletter writers with complex automation needs
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Advanced features

Cons

  • Not newsletter-focused
  • Complex interface
  • Expensive
  • Steep learning curve
#10
AWeber

Simple and reliable for basic newsletters.

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Best for
Newsletter writers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • No growth features
  • No monetization
  • Basic editor
#11
Brevo

Good value but not newsletter-focused.

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Best for
Very budget-conscious newsletter writers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Generous free tier
  • Good value
  • SMS included
  • Automation

Cons

  • Not newsletter-focused
  • Clunky editor
  • No growth features
  • No monetization
#12
Constant Contact

Reliable but not for newsletters.

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Best for
Newsletter writers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Phone support
  • Reliable
  • Easy to use
  • Established

Cons

  • Not newsletter-focused
  • No monetization
  • Dated templates
  • No growth features
#13
HubSpot

Enterprise marketing with email included.

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Best for
Newsletters within larger organizations
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Not for individuals
  • Expensive
  • Complex
  • Overkill

Feature Comparison

FeatureSequenzyConvertKitBeehiivSubstack
Newsletter-focused editor
Growth/recommendations
Basic
AI writing assistance
Paid subscriptions
Referral programs
Free tier
Reasonable pricing
Medium
10% cut

Email Sequences Every Newsletter Writer Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Subscriber Welcome

Trigger: When someone subscribes

Welcome new readers and set expectations.

Immediately
Welcome to {{newsletter_name}}

Thank them. What to expect. Best past issues.

Day 2
Start here: The issue everyone loved

Link to your best work. Build credibility.

Day 5
How I choose what to write about

Behind-the-scenes. Your process. Build connection.

Referral Program

Trigger: After subscriber engagement

Encourage subscribers to share your newsletter.

After 5 opens
Enjoying {{newsletter_name}}? Share it

Referral link. Rewards for sharing. Why it helps.

Paid Subscription Pitch

Trigger: After strong engagement

Convert free readers to paid subscribers.

After 10 opens
Want more from {{newsletter_name}}?

What paid subscribers get. Why go paid. Simple CTA.

2 weeks later
Last call: Join {{newsletter_name}} premium

Reminder. Social proof. Limited offer if applicable.

Re-engagement

Trigger: 30 days of no opens

Win back inactive subscribers.

30 days
We miss you at {{newsletter_name}}

What they have missed. Best recent issues. Re-engage or unsubscribe option.

How to Choose the Right Platform

Writing experience first. You will spend hours in your editor. Choose one that makes writing enjoyable.

Growth features matter. If you want to grow, look for recommendations, referrals, and discovery features.

Monetization options. Decide how you want to earn before choosing. Not all platforms support all models.

What Works for Newsletter Writers

Consistency beats everything. Show up regularly. Your readers will too.

Quality over quantity. One great issue beats three mediocre ones. Respect your readers' time.

Own your audience. Whatever platform you choose, make sure you can export your subscribers.

Getting Started

  1. Choose a platform that fits your goals
  2. Set up a welcome sequence for new subscribers
  3. Commit to a publishing schedule
  4. Focus on growth after you have consistent content

Start simple and expand later.

Frequently Asked Questions

ConvertKit, Beehiiv, and Substack are the most popular among serious newsletter writers. Each has different strengths depending on your goals.

Substack is great for simplicity and built-in monetization. The 10% revenue cut and limited features make others switch as they grow.

Great content is foundation. Then use recommendations networks, referral programs, cross-promotions, social media, and SEO. Consistency compounds.

Yes. Paid subscriptions, sponsorships, affiliate marketing, and selling products all work. Most successful newsletters use multiple revenue streams.

Weekly is most common and effective. Daily works for some niches. Bi-weekly minimum to stay relevant. Consistency matters more than frequency.

Subscriber growth, open rates, click rates, and revenue if monetized. Track what matters for your specific goals.

Most successful newsletters do. Free content builds audience, paid content generates revenue. Find the right balance for your topic.

Be specific about what they will learn. Create curiosity. Test different approaches. Your subject line determines if your email gets opened.

Yes. Most platforms let you export subscribers. Check the export options before committing to a platform.

It depends on your topic and audience. Some successful newsletters are 500 words, others are 3,000. Quality and value matter more than length.

Ready to grow your newsletter writer practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com