Updated 2026-02-01

Best Email Marketing Tools for Painters

Win more jobs, build referral relationships, and grow your painting business with the right email marketing platform.

Running a painting business means constantly finding the next job. You finish one project and need another lined up. Email marketing keeps you connected to past customers, nurtures new leads, and generates referrals consistently. Here are 13 email marketing platforms that work for painting contractors.

Why Painters Need Email Marketing

Generate Repeat Business

Homes and businesses need repainting every few years. Email reminds past customers when it is time for a refresh.

Nurture Estimate Requests

Not everyone who requests an estimate books immediately. Email follow-up converts more inquiries into jobs.

Build Referral Networks

Real estate agents, contractors, and property managers can send ongoing business. Email keeps these relationships warm.

Stay Top of Mind

When someone mentions they need a painter, your past customers remember you because you stayed in touch.

13 Best Email Marketing Tools for Painters

Our Top Pick for Painters
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Painters wanting automated customer follow-up
Pricing
$29/month for 50,000 emails

Pros

  • AI writes service sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
#2
Mailchimp

Popular platform many businesses know.

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Best for
Painters wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not trade-focused
  • Support declined
  • Interface overwhelming
#3
Constant Contact

Reliable with phone support.

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Best for
Painters wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
#4
Brevo

Good value with SMS included.

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Best for
Budget-conscious painters
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
#5
MailerLite

Clean and affordable for simple needs.

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Best for
Painters wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not trade-focused
#6
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large painting companies
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
#7
GetResponse

All-in-one marketing platform.

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Best for
Painters wanting all-in-one tools
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Webinars
  • Automation
  • Good value

Cons

  • Busy interface
  • Not trade-focused
  • Support varies
  • Features scattered
#8
AWeber

Simple and reliable for newsletters.

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Best for
Painters wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
#9
HubSpot

Enterprise marketing platform.

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Best for
Large painting companies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill
  • Expensive
  • Complex setup
  • Lock-in risk
#10
Drip

E-commerce focused, not for services.

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Best for
Painters selling products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
#11
ConvertKit

Built for creators, not contractors.

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Best for
Painters creating content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not for trades
  • Minimal design
  • No CRM
  • Limited business features
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious painters
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
#13
Campaign Monitor

Professional templates for branded emails.

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Best for
Painters prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Professional templates
  • Great branding
  • Reliable delivery
  • Clean look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not trade-focused

Feature Comparison

FeatureSequenzyMailchimpConstant ContactBrevo
Estimate follow-up
Seasonal promotions
AI content
Simple interface
Medium
Automation
Basic
SMS support
Free tier

Email Sequences Every Painter Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Estimate Follow-Up

Trigger: After giving estimate

Convert more estimates into jobs.

Day 1
Your painting estimate from {{company_name}}

Thank them. Recap estimate. Answer common questions.

Day 3
Questions about your painting project?

Address hesitations. Share before-and-after photos.

Day 7
Still thinking about your painting project?

Gentle follow-up. Testimonials. Limited time offer if applicable.

Post-Job Follow-Up

Trigger: After completing job

Generate reviews and referrals from happy customers.

Day 3
How does everything look, {{first_name}}?

Check in. Ensure satisfaction. Address any concerns.

Day 7
Quick favor, {{first_name}}?

Request review. Make it easy with direct links.

Day 14
Know anyone who needs painting?

Referral request. What makes a good referral.

Seasonal Promotion

Trigger: Spring and Fall

Drive business during peak painting seasons.

Season start
{{season}} painting specials from {{company_name}}

Seasonal offer. Why now is a good time. Book early.

Annual Touch-Base

Trigger: 1 year after job

Stay connected for future work.

1 year
It's been a year since we painted, {{first_name}}

Check in. Offer touch-up service. Remind of other services.

How to Choose the Right Email Tool

Simplicity matters. You need to spend time painting, not managing email software.

Budget-friendly. Painting margins can be tight. Calculate costs realistically.

Mobile-friendly. You are often on job sites. Choose tools that work on your phone.

What Works for Painters

Follow-up converts estimates. Most painters lose jobs by not following up. Automate this process.

Photos sell painting. Before-and-after images in your emails showcase your quality.

Timing is everything. Seasonal campaigns align with when people think about painting.

Getting Started

  1. Collect emails from every estimate and customer
  2. Set up estimate follow-up automation
  3. Create post-job review and referral requests
  4. Plan seasonal promotional campaigns

Start simple and expand later.

Frequently Asked Questions

Quarterly minimum to stay top of mind. More often during peak seasons. Annual reminders about repainting timelines.

Before-and-after photos of recent work. Seasonal promotions. Painting tips and maintenance advice. Project showcases.

Follow up within 24-48 hours. Address common concerns. Share testimonials. Create urgency with scheduling availability.

Yes. Commercial clients need different messaging, timelines, and offers than homeowners. Segment your lists.

Ask shortly after completing the job when satisfaction is highest. Make it easy with direct links. Express genuine appreciation.

Open rates, click rates, and jobs booked. Track which emails generate the most estimate requests and conversions.

Collect emails from every estimate. Website signup forms. Referrals from satisfied customers.

Yes. Estimate follow-ups, post-job sequences, and seasonal campaigns can all be automated. Personal touches still matter.

Be specific. 'Your painting estimate' or 'Spring painting special' work well. Avoid spam trigger words.

Stay in regular touch with real estate agents, general contractors, and property managers. Provide value before asking for referrals.

Ready to grow your painter practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com