Updated 2026-02-01

Best Email Marketing Tools for Pet Sitters

Book more clients, build trust with pet parents, and grow your pet sitting business with the right email marketing platform.

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Running a pet sitting business means earning the trust of pet parents who consider their animals family. You need to communicate professionally, provide updates during stays, and encourage repeat bookings and referrals. Email marketing helps with all of it. But most email tools are not built for pet care professionals. Here are 13 platforms that actually work for pet sitters, ranked by ease of use, automation features, and value for money.

Why Pet Sitters Need Email Marketing

Build Trust with Pet Parents

Pet parents need to trust you with their beloved animals. Professional email communication builds confidence before the first booking.

Automate Booking Communication

From inquiry response to booking confirmation to post-stay follow-up, email sequences handle communication professionally.

Stay Top of Mind

Pet parents book sitters they remember. Regular email touchpoints ensure they think of you for their next trip.

Generate Referrals

Happy clients refer other pet parents. Automated follow-up makes requesting referrals consistent.

13 Best Email Marketing Tools for Pet Sitters

Our Top Pick for Pet Sitters
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Pet sitters wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes booking and follow-up sequences
  • Simple interface for busy sitters
  • Pay for emails sent, not contacts
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Pet sitters wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive template library
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not pet-specific
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Pet sitters wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Reliable delivery
  • Social integration

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Pet sitting agencies with volume
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Overkill for solo sitters
  • Complex interface
  • Price jumps
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#5
Brevo

Formerly Sendinblue. Good value with SMS included.

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Best for
Budget-conscious pet sitters needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional email
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Pet sitters wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval takes time
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#7
Drip

E-commerce focused. Less relevant for pet sitting services.

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Best for
Not recommended for pet sitters
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Not relevant
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing with landing pages.

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Best for
Pet sitters needing landing pages
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing page builder
  • Automation templates
  • Competitive pricing
  • Webinars included

Cons

  • Busy interface
  • Email editor basic
  • Support varies
  • Features scattered
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Pet sitters wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works for pet care content creators.

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Best for
Pet sitters who create pet care content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Not pet-focused
  • Expensive at scale
  • Limited customization
See Full Comparison
#11
HubSpot

Enterprise marketing platform. Overkill for pet sitters.

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Best for
Large pet care franchises only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Massive overkill
  • Expensive
  • Complex setup
  • Ecosystem lock-in
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious pet sitters
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Pet sitters prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for pet photos
  • Reliable delivery
  • Professional look

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not pet-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpBrevoMailerLite
Booking confirmation automation
Visit update sequences
AI content generation
Drag-and-drop editor
Automation workflows
SMS marketing
Free tier available

Email Sequences Every Pet Sitter Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Inquiry Response Sequence

Trigger: When new pet sitting inquiry comes in

Respond to inquiries quickly and professionally.

Immediately
Thanks for your pet sitting inquiry, {{first_name}}!

Acknowledge inquiry. Share your experience and next steps.

Day 2
Any questions about pet sitting?

Follow up. Offer to schedule a meet and greet.

Day 5
Still looking for a pet sitter?

Gentle follow-up with testimonials from pet parents.

Booking Confirmation Sequence

Trigger: When pet sitting is booked

Confirm booking and gather pet information.

Immediately
Your pet sitting is confirmed!

Confirmation details. Request pet info and care instructions.

3 days before
Getting ready for {{pet_name}}'s stay

Reminder. What to prepare. Drop-off details.

1 day before
See you and {{pet_name}} tomorrow!

Final reminder. Emergency contacts confirmed.

Post-Stay Follow-Up

Trigger: After pet sitting ends

Thank clients and request reviews and referrals.

Day 1
Hope {{pet_name}} had a great time!

Thank them. Share favorite moments from the stay.

Day 5
Quick favor about {{pet_name}}'s stay?

Request for review. Make it easy with direct link.

Day 14
Know someone who needs a pet sitter?

Referral request. Any incentive you offer.

Repeat Client Reminder

Trigger: 90 days after last booking

Remind past clients to book again.

90 days
Planning any trips, {{first_name}}?

Friendly reminder. Share your availability.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Volume matters. Solo pet sitters can use free tiers. Busy sitters need platforms with automation.

Photo sharing. Pet parents love photos. Choose platforms that display images well.

Budget is real. Calculate cost at your expected list size, not starting prices.

What Actually Works for Pet Sitters

After talking to many pet sitters about email marketing:

Trust comes first. Professional communication builds confidence before the first booking.

Photos sell. Happy pet photos in emails show you provide great care.

Stay in touch. Clients book sitters they remember. Regular touchpoints keep you top of mind.

Getting Started

Pick a tool from this list. Then:

  1. Import your client contacts
  2. Set up inquiry response automation
  3. Create booking confirmation sequence
  4. Create post-stay follow-up sequence

Start simple and expand later.

Frequently Asked Questions

Booking-related emails happen automatically. For newsletters, monthly is enough. Holiday reminders before travel seasons work well.

Photos of happy pets in your care. Care tips for pet parents. Seasonal reminders about booking ahead. Testimonials from satisfied clients.

Yes, pet parents love updates. Photos and brief updates once or twice daily reassure them. Text is often better for real-time updates.

Respond to inquiries fast. Follow up with past clients before travel seasons. Ask happy clients for referrals. Stay top of mind with occasional updates.

Collect emails from every inquiry. Put signup on your website. Offer pet care tips in exchange for email. Collect from pet-related events.

Open rate (aim for 35%+), click rate (5%+). Track bookings that come from email campaigns and referral requests.

Ask within a week of the stay when memories are fresh. Make it easy with direct links to review sites. Express genuine appreciation.

Most of it, yes. Inquiry responses, booking confirmations, and follow-ups can be automated. Personal updates during stays should remain personal.

Include the pet's name. Examples: 'Ready to care for {{pet_name}}!' or 'How was {{pet_name}}'s stay?' feel personal and get opened.

Yes. Segment by pet type (dogs, cats, exotic), by booking frequency, and by location. Send relevant content to each group.

Ready to grow your pet sitter practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com