How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Size matters. Single-location preschools can use simpler tools. Multi-location childcare organizations need platforms with more organization and team features.
Staff skills vary. Choose a tool your team can actually use. The best features are useless if they are too complex for your staff.
Budget is real. Most preschools run lean. Calculate cost at your expected list size, not starting prices.
What Actually Works for Preschools
After talking to many early childhood educators about email marketing:
Parents want connection. Regular updates about classroom activities and their child's day build trust and satisfaction. Photos and stories matter.
Enrollment is seasonal. Spring enrollment periods, back-to-school, and summer programs have natural promotional windows. Plan your campaigns around these cycles.
Retention beats acquisition. Happy families stay and refer friends. Email helps you maintain relationships with current families, not just attract new ones.
Getting Started
Pick a tool from this list. Then:
- Import your current family contact list
- Set up a monthly newsletter template
- Create enrollment inquiry follow-up automation
- Plan your open house and enrollment campaigns
Start simple and expand later.