Updated 2026-02-01

Best Email Marketing Tools for Tour Operators

Fill more tours, prepare guests, and grow your tour business with the right email marketing platform.

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Running a tour operation means filling seats, preparing guests, and creating memorable experiences. Email marketing helps with all of it. From nurturing leads to pre-tour preparation to post-tour referral requests, the right platform keeps your communication professional and consistent. Here are 13 platforms that work for tour operators.

Why Tour Operators Need Email Marketing

Fill Tours Consistently

Promote upcoming tours to your list. Last-minute availability, seasonal specials, and new tour announcements reach interested travelers instantly.

Prepare Guests Properly

Pre-tour sequences ensure guests arrive prepared. What to bring, what to wear, meeting points, and expectations set everyone up for success.

Generate Reviews and Referrals

Happy guests refer friends and leave reviews. Automated post-tour follow-up makes this consistent.

Build Repeat Bookings

Guests who loved one tour want to try others. Stay connected to capture their next adventure.

13 Best Email Marketing Tools for Tour Operators

Our Top Pick for Tour Operators
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Tour operators wanting automated communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes tour sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with good visual templates.

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Best for
Tour operators wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Great for tour photos
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Interface overwhelming
  • Support declined
  • Not tour-specific
See Full Comparison
#3
Constant Contact

Reliable with event registration features.

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Best for
Tour operators wanting event features
Pricing
From $12/month for 500 contacts

Pros

  • Event registration
  • Excellent phone support
  • Reliable
  • Easy to use

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation for high-volume operators.

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Best for
High-volume tour operations
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Overkill for small operators
  • Complex
  • Price jumps
See Full Comparison
#5
Brevo

Good value with SMS for tour reminders.

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Best for
Budget-conscious operators needing SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
MailerLite

Clean and affordable with landing pages.

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Best for
Tour operators wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#7
Drip

E-commerce focused for online bookings.

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Best for
Operators with significant online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Less personal
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

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Best for
Operators doing virtual previews
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Operators wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

For tour content creators.

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Best for
Tour operators creating content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual
  • Expensive at scale
  • Limited customization
See Full Comparison
#11
HubSpot

Enterprise solution for large operators.

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Best for
Large tour operations only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious tour operators
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Beautiful templates for tour content.

Visit
Best for
Tour operators prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not tour-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactBrevo
Tour announcements
Pre-tour prep
AI content
Drag-and-drop editor
Automation
Basic
SMS marketing
Free tier

Email Sequences Every Tour Operator Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Booking Confirmation

Trigger: When tour is booked

Confirm booking and prepare guests.

Immediately
Your {{tour_name}} booking is confirmed!

Booking details. Payment confirmation. What's next.

1 week before
Preparing for your {{tour_name}} adventure

What to bring. What to wear. Meeting point.

1 day before
See you tomorrow for {{tour_name}}!

Final reminder. Meeting time and place.

Post-Tour Follow-Up

Trigger: After tour ends

Thank guests and request reviews.

Same day
Thanks for joining {{tour_name}}!

Thank them. Share any tour photos.

Day 3
How was your experience?

Request review. Make it easy with direct links.

Day 7
Know someone who'd love this tour?

Referral request. Other tours they might enjoy.

Tour Promotion

Trigger: Seasonal or new tour launch

Promote upcoming tours to your list.

6 weeks out
New tour: {{tour_name}} now available!

Tour announcement. Highlights. Early booking offer.

3 weeks out
{{tour_name}} is filling up!

Availability update. Social proof. Urgency.

1 week out
Last spots for {{tour_name}}

Final availability. Last chance messaging.

Last-Minute Availability

Trigger: When tour has open spots

Fill last-minute availability.

2-3 days before
Last-minute opening: {{tour_name}} this weekend

Availability alert. Special pricing if applicable.

Create These Sequences with AI

How to Choose the Right Email Tool

Automation matters. Pre-tour prep and post-tour follow-up should happen automatically.

SMS capability. Day-of reminders work better via text.

Visual focus. Tour photos need to look great.

What Works for Tour Operators

Preparation improves experiences. Well-prepared guests have better tours.

Reviews drive bookings. Systematic post-tour follow-up generates reviews.

Stay connected. Past guests book again and refer friends.

Getting Started

  1. Import guest contacts
  2. Set up booking confirmation automation
  3. Create pre-tour preparation sequence
  4. Create post-tour review request

Start simple and expand later.

Frequently Asked Questions

Tour announcements as needed. Pre-tour sequences automatically. Monthly newsletters to stay connected.

Tour photos and videos. Guest testimonials. Seasonal highlights. Behind-the-scenes content.

Email your local list for last-minute availability. Consider special pricing. Create urgency.

Yes. Segment by tour type interest, location, past bookings, and booking source.

Ask same-day or next-day when experience is fresh. Make it easy with direct links.

Open rates, booking conversion, and reviews generated from email.

Collect emails from every booking. Website signup. Partner with hotels and travel agents.

Yes. Booking confirmation, pre-tour prep, and post-tour follow-up work great automated.

Include tour names. 'Your kayak tour is tomorrow!' or 'New sunset cruise available' work well.

Immediate notification. Rescheduling options. Clear communication about refunds.

Ready to grow your tour operator practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com