Updated 2026-02-01

Best Email Marketing Tools for Travel Agents

Book more trips, stay connected with travelers, and grow your travel business with the right email marketing platform.

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Running a travel agency means inspiring wanderlust and turning dreams into booked trips. You need to nurture leads through long booking cycles, keep clients informed, and encourage repeat bookings. Email marketing is perfect for this relationship-driven business. Here are 13 platforms that work for travel agents.

Why Travel Agents Need Email Marketing

Nurture Long Booking Cycles

Trip planning takes time. Email keeps you top of mind while clients research and decide.

Inspire with Destinations

Beautiful destination content keeps your audience dreaming and eventually booking.

Automate Trip Communication

From booking confirmation to pre-trip prep to post-trip follow-up, sequences handle it all.

Generate Repeat Bookings

Happy travelers book again. Stay connected to capture their next adventure.

13 Best Email Marketing Tools for Travel Agents

Our Top Pick for Travel Agents
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Travel agents wanting automated communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes travel sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with beautiful destination templates.

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Best for
Travel agents wanting visual email capabilities
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Great for destination photos
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Interface overwhelming
  • Support declined
  • Not travel-specific
See Full Comparison
#3
Constant Contact

Reliable with excellent phone support.

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Best for
Travel agents wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy
  • Excellent phone support
  • Event registration
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation for high-volume agencies.

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Best for
Large travel agencies with volume
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Overkill for individuals
  • Complex
  • Price jumps
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#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious agents needing SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
MailerLite

Clean and affordable with good automation.

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Best for
Travel agents wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#7
Drip

E-commerce focused for online bookings.

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Best for
Agencies with significant online booking
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Less personal
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one with webinars for destination presentations.

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Best for
Travel agents doing virtual presentations
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Travel agents wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

For travel content creators.

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Best for
Travel agents who are also content creators
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual
  • Expensive at scale
  • Limited customization
See Full Comparison
#11
HubSpot

Enterprise solution for large agencies.

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Best for
Large travel agencies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious travel agents
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Beautiful templates for destination content.

Visit
Best for
Travel agents prioritizing visual design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not travel-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpActiveCampaignGetResponse
Inquiry follow-up
Trip prep sequences
AI content
Drag-and-drop editor
Automation workflows
SMS marketing
Free tier

Email Sequences Every Travel Agent Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Inquiry Follow-Up

Trigger: When new travel inquiry comes in

Nurture travel inquiries through the booking decision.

Immediately
Thanks for your {{destination}} inquiry!

Acknowledge inquiry. Share expertise and next steps.

Day 3
Ideas for your {{destination}} trip

Share destination highlights and options.

Day 7
Questions about your travel plans?

Follow up. Offer to schedule a planning call.

Booking Confirmation

Trigger: When trip is booked

Confirm booking and begin trip preparation.

Immediately
Your {{destination}} trip is confirmed!

Booking details. Payment confirmation. Timeline.

2 months before
Getting ready for {{destination}}

Preparation checklist. Documents needed.

1 week before
Final details for your trip

Itinerary review. Emergency contacts. Tips.

Post-Trip Follow-Up

Trigger: After trip ends

Thank travelers and encourage future bookings.

Day 1
Welcome home from {{destination}}!

Hope they had a great trip. Request feedback.

Day 7
How was {{destination}}?

Request review or testimonial.

Day 30
Where to next?

Plant seeds for next trip. Referral request.

Destination Inspiration

Trigger: Monthly

Inspire wanderlust with destination content.

Monthly
Dream destinations for {{season}}

Destination highlights. Special offers. Travel tips.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual focus. Destination photos need to look stunning.

Relationship building. Long booking cycles need nurturing capabilities.

Budget matters. Calculate cost at expected list size.

What Works for Travel Agents

Inspiration drives bookings. Beautiful destination content keeps travelers dreaming.

Stay top of mind. Regular communication captures bookings when travelers are ready.

Relationship matters. Personal follow-up converts inquiries to bookings.

Getting Started

  1. Import client and prospect contacts
  2. Set up inquiry follow-up automation
  3. Create trip preparation sequences
  4. Plan monthly destination inspiration

Start simple and expand later.

Frequently Asked Questions

Monthly inspiration keeps you top of mind. Trip-specific emails happen automatically. Increase during booking seasons.

Beautiful destination photos. Travel tips. Exclusive deals. Client travel stories.

Regular destination content keeps prospects engaged. Follow up on inquiries systematically. Stay visible during research phase.

Yes. Segment by destination interest, travel style, budget level, and past bookings.

Ask after successful trips when travelers are happy. Make it easy. Offer incentives.

Open rates, click-throughs on destination content, and bookings from email campaigns.

Website signup with destination guides. Travel events. Social media promotions. Referrals.

Yes. Inquiry follow-up, booking confirmation, and trip prep work great automated.

Include destinations. 'Dreaming of Bali?' or 'Your Paris trip is confirmed!' work well.

Empathetic communication. Rebook offers. Stay in touch for future trips.

Ready to grow your travel agent practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com