Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{childName}} is registered for {{campSession}} at {{companyName}}!
Registration confirmed! Here's everything you need to know about {{childName}}'s camp session.
{{childName}}'s camp starts in {{daysUntilCamp}} days - here's your packing list
Everything {{childName}} needs for {{campSession}}. Print this list and start packing.
Week {{weekNumber}} at {{companyName}}: {{weekHighlight}}
See what {{childName}}'s group has been up to this week. Photos and highlights inside.
Lock in {{childName}}'s spot for next summer - early bird ends {{earlyBirdDeadline}}
Returning families save {{earlyBirdDiscount}} when they enroll before {{earlyBirdDeadline}}.
A spot just opened in {{campSession}} for {{childName}}
Good news - a spot opened up. You have {{claimDeadlineHours}} hours to claim it before we move to the next family.
{{childName}}'s sibling gets {{siblingDiscount}} off camp this summer
Registered families save on additional campers. The more kids you send, the more you save.
Know a family who'd love {{companyName}}? You both get {{referralReward}}
Share your referral link and both families save on camp this summer.
{{companyName}} update for {{alertDate}}: {{alertSummary}}
Important schedule change for {{alertDate}}. Please read for updated pickup and activity details.
What an incredible session! {{childName}}'s camp highlights
The final recap for {{campSession}} - photos, memories, and a note from {{childName}}'s counselor.
How was {{childName}}'s experience at {{companyName}}?
We'd love to hear your honest feedback. It takes 3 minutes and helps us make camp even better.
See {{companyName}} for yourself - open house on {{openHouseDate}}
Tour the facilities, meet our counselors, and let your kids try sample activities. Free and open to all families.
Friendly reminder: {{childName}}'s camp balance of {{balanceAmount}} is due {{dueDate}}
Your camp payment of {{balanceAmount}} for {{campSession}} is due on {{dueDate}}. Pay online in 30 seconds.
Best Practices
Send registration confirmations immediately with a clear checklist of required forms
Include packing lists and drop-off details at least 2 weeks before camp starts
Share weekly updates every Friday so parents feel connected to the camp experience
Include a counselor's personal note in weekly updates to make it feel authentic
Launch re-enrollment campaigns within 2 weeks of camp ending while excitement is high
Use the child's name in every subject line - parents open these emails instantly
Send waitlist notifications with a clear deadline so families act quickly
Ask for feedback 3-5 days after camp ends while the experience is still fresh
Time your referral asks after positive feedback or strong weekly updates
Common Mistakes
Not sending packing lists early enough for parents to prepare
Failing to provide drop-off and pickup logistics before the first day
Sending generic weekly updates without specific activities or counselor notes
Waiting until spring to start re-enrollment campaigns - by then, families have found alternatives
Not mentioning that sessions sold out last year - urgency drives early enrollment
Forgetting to include photo galleries in weekly updates - parents want to see their kids
Sending payment reminders without a direct link to pay online
Skipping the end-of-session recap - it's your best chance to drive re-enrollment and referrals
Not collecting feedback - you can't fix problems you don't know about
Subject Line Examples
Timing & Performance
Personalization Tips
Summer camps fill their sessions through trust and excitement. Parents invest in camps that communicate professionally - confirming details, preparing families, and keeping them connected during the weeks their children are in your care.
These twelve templates cover the complete camp communication cycle: confirming registrations with clear next steps, preparing families with packing lists and logistics, sharing weekly highlights that keep parents engaged, wrapping up sessions with meaningful recaps, collecting honest feedback, managing waitlists, driving referrals, and securing early re-enrollment before families look elsewhere.
Sequenzy automates the entire camp communication timeline. Set up these templates once and let automation handle registration confirmations, pre-camp prep emails, weekly updates, payment reminders, and re-enrollment campaigns. Start with 1,000 free emails per month - enough for most camps to communicate with their entire parent community.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.