Overview

AWeber and Brevo represent different approaches to marketing. AWeber is a focused email marketing platform since 1998. Brevo is an all-in-one platform with email, SMS, CRM, and transactional capabilities.

Pricing Models

The pricing models differ fundamentally. AWeber charges $90/month for 10k contacts with unlimited emails. Brevo charges by email volume - potentially cheaper for low-frequency senders, more expensive for high-frequency senders.

Multi-Channel Marketing

Brevo's main advantage is multi-channel capabilities. SMS marketing, WhatsApp, live chat, and transactional email are all built in. AWeber focuses only on marketing email. For businesses needing multiple channels, Brevo consolidates everything.

CRM Capabilities

Brevo includes basic CRM features. AWeber doesn't have CRM. If you need contact management beyond email lists, Brevo provides this without additional tools.

Email Specialization

AWeber's focus is purely email marketing. 25+ years of email expertise, comprehensive A/B testing, and deep email features. Brevo does many things; AWeber does email exceptionally well.

Transactional Email

Brevo handles transactional email natively - password resets, order confirmations, and marketing can all run through one platform. AWeber is marketing-only; you'd need a separate service for transactional.

For SaaS Companies

Neither platform offers native Stripe integration or SaaS-specific automation. For SaaS companies, consider Sequenzy which offers purpose-built SaaS features.

Making the Choice

Choose AWeber for focused email marketing with comprehensive A/B testing. Choose Brevo for multi-channel marketing with SMS and CRM included. For SaaS, consider Sequenzy.