Overview
AWeber and ConvertKit serve different audiences. AWeber is a classic email marketing platform for small businesses since 1998. ConvertKit is purpose-built for creators since 2013. Your business type determines the best choice.
Different Audiences
AWeber serves traditional small businesses, consultants, and marketers. ConvertKit serves creators - bloggers, podcasters, YouTubers, and course sellers. The features reflect these different focuses.
Creator Monetization
ConvertKit's advantage is creator monetization. Paid newsletters, digital product sales, tip jars, and a creator network are built in. AWeber has none of these. If you're a creator wanting to monetize your audience, ConvertKit provides the tools.
Free Plans
ConvertKit offers 10,000 subscribers free (limited features). AWeber offers only 500. For creators starting out, ConvertKit's free tier can last a long time. This is a significant advantage.
A/B Testing
AWeber offers more robust A/B testing including content variations, send times, and subject lines. ConvertKit only tests subject lines. For marketers who rely on split testing, AWeber is more capable.
Pricing Comparison
At paid tiers, AWeber is cheaper - $90/month vs $119/month for 10k subscribers. But ConvertKit's free plan means many users never need to pay.
For SaaS Companies
Neither platform is built for SaaS. Both lack native Stripe integration and behavioral event tracking. For SaaS companies, consider Sequenzy which offers purpose-built SaaS features at a lower price.
Making the Choice
Choose AWeber for traditional small business email marketing. Choose ConvertKit if you're a creator wanting to monetize your audience. For SaaS, consider Sequenzy.