Campaign MonitorvsKlaviyo

Campaign Monitor vs Klaviyo

Design agency vs e-commerce specialist

TL;DR

Campaign Monitor (~$111/mo at 10k) has premium email design and agency features. Klaviyo ($150/mo at 10k) is built for e-commerce with deep Shopify integration. Choose Campaign Monitor for agency work. Choose Klaviyo for e-commerce.

Key Differences

The main things that set these tools apart

Target Market

Campaign Monitor is for agencies and general brands. Klaviyo is purpose-built for e-commerce. Completely different audiences.

E-commerce Features
Klaviyo wins

Klaviyo has deep Shopify/WooCommerce integration, abandoned cart, product recommendations, and revenue tracking. Campaign Monitor has basic e-commerce features.

Email Design Quality
Campaign Monitor wins

Campaign Monitor has premium design tools with superior templates. Klaviyo's are e-commerce-focused but not as design-polished.

Agency Features
Campaign Monitor wins

Campaign Monitor has robust agency features. Klaviyo has basic agency tools focused on e-commerce clients.

Pricing Comparison

At 10,000 subscribers

Campaign Monitor
~$111/month

Lite plan, limited features.

Visit Campaign Monitor
Klaviyo
$150/month

Full features, SMS extra.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Campaign Monitor
Klaviyo
Sequenzy
Email Design
Email builder
Premium
Good
Good
Template quality
Premium
E-commerce focused
Modern
Design flexibility
Excellent
Good
Good
E-commerce Features
Shopify integration
Basic
Native, deep
Abandoned cart
Basic
Advanced
Product recommendations
AI-powered
Revenue attribution
Basic
Per-campaign
Stripe-based
Agency Features
Client management
Advanced
Basic
White labeling
Reseller program
SMS & Multi-channel
SMS marketing
Native
Push notifications

Best For

When to choose each tool

Choose Campaign Monitor if you...
  • Marketing agencies
  • Brands prioritizing email design
  • Companies needing white-label solutions
  • Non-e-commerce businesses
Choose Klaviyo if you...
  • Shopify stores
  • E-commerce businesses
  • Brands wanting SMS + email
  • Revenue-focused marketing
Choose Sequenzy if you...
  • SaaS companies
  • Subscription businesses
  • Founders using Stripe
  • Software startups

When to Consider Sequenzy Instead

SaaS Focus

Campaign Monitor is for agencies. Klaviyo is for e-commerce. Neither is built for SaaS. Sequenzy offers native Stripe integration for subscription businesses.

Better Pricing for SaaS

At $49/month vs both platforms' higher pricing, Sequenzy is much more affordable for SaaS companies.

Transactional + Marketing

Both platforms are marketing-focused. Sequenzy unifies transactional and marketing email for SaaS.

Try Sequenzy Free

Overview

Campaign Monitor and Klaviyo serve completely different markets. Campaign Monitor is for agencies and brands wanting premium email design. Klaviyo is purpose-built for e-commerce with deep platform integrations.

Different Markets

Campaign Monitor helps agencies manage client campaigns with premium design tools. Klaviyo helps e-commerce stores drive revenue with abandoned cart, product recommendations, and revenue attribution. Little overlap in use cases.

E-commerce Capabilities

Klaviyo has deep Shopify and WooCommerce integration with real-time data sync. Abandoned cart flows, browse abandonment, product recommendations, and per-campaign revenue tracking. Campaign Monitor has basic e-commerce features only.

Email Design Quality

Campaign Monitor has premium email design tools with polished templates. Klaviyo's builder has e-commerce product blocks but isn't as design-focused. For brand aesthetics, Campaign Monitor wins.

Agency Features

Campaign Monitor has robust agency features: client management, white labeling, reseller programs. Klaviyo's agency features are focused on e-commerce clients specifically.

For SaaS Companies

Neither is ideal for SaaS. Klaviyo is e-commerce focused. Campaign Monitor is agency focused. Sequenzy offers Stripe integration for subscription businesses.

Making the Choice

E-commerce store: Klaviyo. Marketing agency: Campaign Monitor. The markets are different enough that the choice is usually clear.

Frequently Asked Questions

Basic support only. Campaign Monitor can integrate with e-commerce platforms but isn't specialized. Klaviyo is purpose-built for e-commerce.

For e-commerce agencies, yes. For general marketing agencies, Campaign Monitor has better agency tools with white labeling and client management.

Campaign Monitor has premium design tools. Klaviyo's are e-commerce-focused with product blocks but not as design-polished.

No. Campaign Monitor is email-only. Klaviyo includes native SMS marketing.

Klaviyo at $150/month vs Campaign Monitor's ~$111/month at 10k subscribers. Klaviyo includes more e-commerce features.

Not quite. Klaviyo's focus is on e-commerce functionality, not design polish. Campaign Monitor excels at email aesthetics.

Klaviyo for e-commerce workflows (abandoned cart, post-purchase). Campaign Monitor for general marketing automation.

Export subscribers from Campaign Monitor. Connect Klaviyo to your e-commerce platform. Import contacts. Rebuild flows using Klaviyo's e-commerce triggers.

Export contacts from Klaviyo. Import into Campaign Monitor. Rebuild templates with design tools. E-commerce integrations and flows won't transfer well.

Klaviyo. It has native, deep Shopify integration with real-time data sync, product recommendations, and revenue attribution.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com