MauticvsConvertKit

Mautic vs ConvertKit

Self-hosted power vs creator economy tools

TL;DR

Mautic is open-source and self-hosted, offering unlimited contacts and advanced automation but requiring technical skills. ConvertKit is built for creators with paid newsletter subscriptions, digital product sales, and simple automation. Choose Mautic if you have developers and need enterprise-level automation. Choose ConvertKit if you are a creator wanting to monetize your audience.

Key Differences

The main things that set these tools apart

Target Audience

ConvertKit is built for creators: bloggers, podcasters, YouTubers, and course creators. Mautic is built for marketing teams who need enterprise automation. They serve fundamentally different users.

Monetization Features
ConvertKit wins

ConvertKit has paid newsletters, digital product sales, tip jars, and a creator network. Mautic has none of these creator economy features. For audience monetization, ConvertKit is purpose-built.

Automation Power
Mautic wins

Mautic has lead scoring, website tracking, and sophisticated behavioral automation. ConvertKit keeps automation simple and accessible. For enterprise-level automation, Mautic leads.

Email Design

ConvertKit intentionally uses simple, text-focused emails that feel personal. Mautic supports more design options. Different philosophies, not better or worse.

Pricing Comparison

At 10,000 contacts

Mautic
$0+/month

Self-hosted is free. Cloud from $500/mo. Add hosting and sending costs.

Visit Mautic
ConvertKit
$119/month

Creator Pro plan with all features. Creator plan is $100/mo.

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited emails, Stripe integration included.

Feature Comparison

Side-by-side feature breakdown

Feature
Mautic
ConvertKit
Sequenzy
Email Marketing
Email Campaigns
Visual Email Builder
Basic
Simple, text-focused
Modern
Templates
Community
Minimal, text-based
AI-generated
A/B Testing
Subject lines only
RSS to Email
Creator Features
Paid Newsletters
Digital Product Sales
Creator Network
Tip Jars
Sponsor Network
Automation
Visual Workflow Builder
Advanced
Simple
Good
Lead Scoring
Behavioral Triggers
Advanced
Basic
Events + Stripe
Website Tracking
Tag-Based Segmentation
Technical & Control
Self-Hosted Option
Open Source
Setup Time
Days
Minutes
Minutes
Learning Curve
Steep
Gentle
Low

Best For

When to choose each tool

Choose Mautic if you...
  • Technical teams with development resources
  • Companies needing advanced marketing automation
  • Organizations with data sovereignty requirements
  • Large contact lists where pricing scales poorly
  • Agencies managing multiple client instances
Choose ConvertKit if you...
  • Bloggers and newsletter writers
  • Course creators and coaches
  • Podcasters and YouTubers
  • Creators wanting to sell digital products
  • Anyone building a personal brand
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Software founders wanting simple automation
  • Teams needing subscription event triggers

When to Consider Sequenzy Instead

SaaS-Focused, Not Creator-Focused

ConvertKit is for creators. Mautic is for enterprises. Sequenzy is for SaaS companies. If you run subscription software, Sequenzy has the features you actually need.

Native Stripe Integration

Neither Mautic nor ConvertKit integrates with Stripe for SaaS billing. Sequenzy triggers automations from subscription events natively.

Right-Sized Automation

Mautic is complex. ConvertKit is simple. Sequenzy offers the middle ground with powerful SaaS automation without enterprise complexity.

Try Sequenzy Free

Overview

Mautic and ConvertKit serve entirely different users. Mautic is open-source marketing automation for technical teams. ConvertKit is a creator economy platform for building and monetizing audiences. See our detailed ConvertKit comparison for more alternatives.

Different Worlds

ConvertKit is built for creators: bloggers, YouTubers, podcasters, and course creators who want to build an email list and monetize it. Mautic is built for marketing teams who need sophisticated automation, lead scoring, and custom workflows. Comparing them is like comparing a creator tool to enterprise software.

Monetization vs Automation

ConvertKit has paid newsletters, digital product sales, tip jars, and a creator network for cross-promotion. Mautic has advanced automation, lead scoring, and website tracking. They emphasize completely different capabilities based on their target users.

Email Philosophy

ConvertKit intentionally keeps emails simple and text-focused. The philosophy is that personal-feeling emails perform better for creators. Mautic supports more elaborate email designs. Neither is wrong; they serve different purposes.

Technical Requirements

ConvertKit takes minutes to set up. No technical skills required. Mautic requires PHP expertise, server administration, and ongoing maintenance. The technical barriers are not comparable.

For SaaS Companies

Neither is ideal for SaaS. ConvertKit lacks the automation depth and Stripe integration. Mautic has automation but requires development for Stripe. Sequenzy was built for SaaS with native Stripe integration and subscription-focused automation. See our pricing page.

Frequently Asked Questions

ConvertKit is designed for individual creators, not businesses with marketing teams. For business use cases requiring lead scoring or advanced automation, Mautic or other platforms are better fits.

Mautic does not have built-in commerce features. ConvertKit can sell digital products and paid subscriptions directly. For product sales, you need to integrate Mautic with external tools.

ConvertKit, for most newsletter creators. It has paid newsletter subscriptions, a creator network for recommendations, and simple setup. Mautic is overkill for newsletter use cases.

Yes, ConvertKit offers a free plan for up to 10,000 subscribers with limited features. Mautic self-hosted is free but requires technical setup.

No. Mautic is fundamentally more complex. It is powerful software that requires technical expertise. ConvertKit is designed to be simple and accessible.

Not typically. Mautic lacks creator monetization features and requires technical skills most creators do not have. ConvertKit is the better choice for creators.

Export subscribers from ConvertKit with tags and custom fields. Set up Mautic on your server. Import contacts and map fields. Rebuild automations in Mautic's workflow builder. Note that ConvertKit's commerce features will not transfer. Configure email sending infrastructure.

Export contacts from Mautic as CSV. Create a ConvertKit account and import subscribers. Map fields and tags. Rebuild automations using ConvertKit's simpler system. Advanced Mautic features like lead scoring will not transfer. If you used Mautic for sophisticated B2B automation, ConvertKit may be too simple.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com