SendervsAWeber

Sender vs AWeber

Budget champion vs email marketing veteran

TL;DR

Sender offers exceptional value at ~$45/month for 10k contacts with SMS marketing, 1600+ templates, and e-commerce integrations. AWeber costs $70/month with 25+ years of proven reliability and excellent support. Choose Sender for budget and features. Choose AWeber for established reliability.

Key Differences

The main things that set these tools apart

Pricing and Value
Sender wins

Sender is significantly cheaper at ~$45/month vs AWeber's $70/month for 10k contacts. Sender also has a much more generous free tier with 2,500 subscribers vs AWeber's 500. For budget-conscious businesses, Sender wins clearly.

SMS Marketing
Sender wins

Sender includes SMS marketing capabilities. AWeber does not offer SMS natively. For omnichannel campaigns combining email and SMS, Sender provides more options.

Template Library
Sender wins

Sender has 1600+ email templates, more than double AWeber's 700+. For design variety, Sender wins.

E-commerce Integrations
Sender wins

Sender has deeper Shopify and WooCommerce integrations with e-commerce-specific automations. AWeber's e-commerce features are more basic.

Established Reliability
AWeber wins

AWeber has been around since 1998 with a 25+ year track record of reliability, excellent deliverability, and award-winning support. Sender is a newer platform without the same proven history.

Customer Support
AWeber wins

AWeber is known for excellent customer support including phone support. They have won awards for customer service. Sender's support is good but not at the same level.

Pricing Comparison

At 10,000 subscribers

Sender
~$45/month

Standard plan with email automation, SMS extra

Visit Sender
AWeber
$70/month

Plus plan with all features, unlimited sends

Visit AWeber
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, no SMS or e-commerce

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
AWeber
Sequenzy
Free Plan & Value
Free subscribers
2,500 subscribers
500 contacts
14-day trial
Free monthly emails
15,000 emails
3,000 emails
Trial only
Price at 10k
~$45/month
$70/month
$49/month
Templates
1600+ templates
700+ templates
AI-generated
Marketing Channels
Email marketing
SMS marketing
Built-in
Push notifications
Web push
Landing pages
Basic
Basic builder
Automation & Features
Email automation
Visual builder
Visual builder
Visual builder
Pre-built automations
Good selection
Good selection
SaaS-focused
A/B testing
Subject, content
AI features
Basic
AI writing assistant
AI email generation
Canva integration
E-commerce
Shopify integration
Basic
WooCommerce integration
Basic
Abandoned cart
Limited
Product blocks
Basic
Reliability & Support
Years in business
Newer platform
Since 1998 (25+ years)
Modern startup
Deliverability reputation
Good
Excellent, proven
Good
Customer support
Good
Excellent, award-winning
Direct founder support
Phone support

Best For

When to choose each tool

Choose Sender if you...
  • Budget-conscious businesses
  • E-commerce stores needing Shopify/WooCommerce
  • Teams wanting email and SMS together
  • Small businesses maximizing free tier
  • Users who need many templates
Choose AWeber if you...
  • Businesses prioritizing proven reliability
  • Users who value excellent customer support
  • Organizations needing phone support
  • Bloggers and content creators
  • Teams who prefer established platforms
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting SaaS-specific features

When to Consider Sequenzy Instead

Built for SaaS, Not General Marketing

Both Sender and AWeber are general marketing tools. Neither understands software subscriptions. Sequenzy integrates with Stripe for subscription-aware automation.

Modern SaaS Focus

Sequenzy is built specifically for SaaS companies. Trial conversions, churn prevention, and billing-triggered automations that neither Sender nor AWeber offers.

Overview

Sender and AWeber represent different eras of email marketing. Sender is a modern, budget-friendly platform with SMS and e-commerce focus. AWeber has been around since 1998 with a proven track record of reliability and excellent support.

The choice comes down to value vs established reliability.

The Core Difference

Sender focuses on value. With a generous free tier, lower pricing, 1600+ templates, and SMS marketing, it delivers comprehensive features without premium costs. E-commerce integrations make it particularly useful for online stores.

AWeber focuses on doing email marketing well, consistently, for over 25 years. Excellent deliverability, award-winning support, and a reputation for reliability. Less flashy but proven.

Pricing: ~$45 vs $70 at 10K

At 10,000 contacts, Sender costs around $45/month and AWeber costs $70/month. That is a significant 35% savings with Sender.

The free tier difference is even more dramatic. Sender offers 2,500 subscribers with 15,000 emails/month. AWeber offers only 500 contacts. For bootstrapped businesses, Sender is far more generous.

Where Sender Wins

Pricing: Significantly cheaper at every tier. 35% savings at 10k contacts.

Free Tier: 2,500 subscribers vs 500. Sender lets you grow much longer before paying.

SMS Marketing: Built-in SMS capabilities. AWeber does not offer SMS.

Templates: 1600+ templates vs 700+. More than double the design options.

E-commerce: Deeper Shopify and WooCommerce integrations with better product automations.

Where AWeber Wins

Reliability: 25+ years in business with a proven track record. Sender is a newer platform.

Deliverability: Excellent reputation built over decades. AWeber is known for high deliverability rates.

Customer Support: Award-winning support with phone support available. AWeber takes customer service seriously.

Stability: For organizations that value established platforms, AWeber's longevity matters.

For SaaS Companies

Neither Sender nor AWeber is built for SaaS. Both are general marketing tools without subscription billing awareness.

If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. SaaS-specific features that neither platform offers.

Frequently Asked Questions

Sender offers better value with lower pricing, more templates, and SMS marketing. AWeber offers proven reliability and excellent support with a 25+ year track record. Choose based on whether value or reliability matters more.

Yes. Sender offers 2,500 subscribers and 15,000 emails/month for free. AWeber's free plan only includes 500 contacts.

No. AWeber focuses on email marketing. Sender includes SMS marketing capabilities.

Sender has 1600+ templates. AWeber has 700+ templates. Sender has more than double the variety.

Sender costs around $45/month. AWeber costs $70/month. Sender is about 35% cheaper at this tier.

AWeber has a 25+ year reputation for excellent deliverability. Sender has good deliverability but without the same long track record. Both are reliable for legitimate senders.

AWeber is known for award-winning customer support including phone support. Sender has good support but AWeber's reputation is stronger.

Sender has deeper Shopify and WooCommerce integrations with e-commerce-specific automations. AWeber's e-commerce features are more basic.

Export contacts from Sender as CSV including tags. Import into AWeber with field mapping. Rebuild automations in AWeber's visual builder. Note that SMS campaigns won't transfer.

Export contacts from AWeber including tags. Import into Sender and map fields. Rebuild automations in Sender's builder. You'll gain SMS capabilities and more templates.

Neither. Both are general marketing tools without subscription billing awareness. SaaS companies should consider Sequenzy for Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com