Overview
Sender and Constant Contact both target small businesses but with different approaches. Sender focuses on value with a generous free tier and budget-friendly pricing. Constant Contact is an established brand with unique event marketing and social media tools.
The choice depends on whether you prioritize budget or specific features like events.
The Core Difference
Sender is built for value. Generous free tier, lower pricing, 1600+ templates, SMS marketing, and strong e-commerce integrations. It delivers more features per dollar than most competitors.
Constant Contact is an established SMB brand with unique strengths in event marketing and social media management. Higher priced but trusted by small businesses for decades.
Pricing: ~$45 vs ~$80 at 10K
At 10,000 contacts, Sender costs around $45/month and Constant Contact costs around $80/month. That is nearly 45% savings with Sender.
The free tier difference is even more significant. Sender offers 2,500 subscribers with 15,000 emails/month for free, forever. Constant Contact only has a 60-day trial with no permanent free plan.
Where Sender Wins
Pricing: Dramatically cheaper at every tier. 45% savings at 10k contacts.
Free Tier: 2,500 subscribers free vs no free plan. Sender lets you start and grow without paying.
Templates: 1600+ templates vs 200+. Significantly more design options.
SMS Marketing: Built-in global SMS capabilities. Constant Contact's SMS is limited and US-only.
E-commerce: Deeper Shopify and WooCommerce integrations with better automations.
A/B Testing: Full A/B testing. Constant Contact only tests subject lines.
Where Constant Contact Wins
Event Marketing: Built-in RSVP tracking, ticketing, and event promotion. Sender has no event features.
Social Media: Scheduling and analytics for social media management.
Brand Trust: Established brand trusted by small businesses for decades.
Additional Tools: Logo maker, website builder, and other SMB tools.
Nonprofit Discounts: Special pricing for nonprofits.
For SaaS Companies
Neither Sender nor Constant Contact is built for SaaS. Both are general SMB marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. SaaS-specific features that neither platform offers.