SendGridvsPostmark

SendGrid vs Postmark

Enterprise scale vs delivery speed

TL;DR

SendGrid offers enterprise scale with marketing + transactional in one platform. Postmark is laser-focused on transactional email deliverability and speed. Choose SendGrid for scale and flexibility, Postmark for critical transactional emails.

Key Differences

The main things that set these tools apart

Focus and Philosophy

SendGrid handles everything - transactional, marketing, at any scale. Postmark focuses exclusively on transactional email deliverability, refusing bulk marketing.

Delivery Speed
Postmark wins

Postmark guarantees fast transactional delivery with published metrics. SendGrid is fast but doesn't specialize to the same degree.

Scale and Flexibility
SendGrid wins

SendGrid handles enterprise volumes (billions monthly) with dedicated IPs and full customization. Postmark is better for mid-market transactional needs.

Marketing Capabilities
SendGrid wins

SendGrid has full marketing email platform. Postmark separates broadcast from transactional to protect deliverability.

Pricing Comparison

At 100,000 emails/month

SendGrid
$89.95/month

Pro plan. Additional costs for dedicated IPs and add-ons.

Visit SendGrid
Postmark
$115/month

100k emails. Separate pricing for broadcast/marketing.

Visit Postmark
Sequenzy

The SaaS alternative

$29/month

Unlimited sends. Marketing + transactional unified.

Feature Comparison

Side-by-side feature breakdown

Feature
SendGrid
Postmark
Sequenzy
Deliverability
Transactional Speed
Fast
Industry-leading
Fast
Deliverability Focus
Good
Obsessive
Good
Dedicated IP
Available (paid)
Shared optimized
Reputation Management
Self-managed
Platform-managed
Platform-managed
Email Types
Transactional Email
Specialized
Marketing Email
Full platform
Broadcast only (separate)
Bulk Sending
Billions/month capable
Not recommended
High volume
Platform
Scale
Enterprise
Mid-market focus
Growing
API Quality
Comprehensive
Excellent
Good
Email Templates
Advanced with layouts
Inbound Email
Email Validation
Add-on

Best For

When to choose each tool

Choose SendGrid if you...
  • Enterprise with massive volume
  • Companies needing marketing + transactional
  • Those wanting dedicated IPs
  • Complex email infrastructure needs
Choose Postmark if you...
  • Critical transactional emails (auth codes, receipts)
  • Companies prioritizing delivery speed
  • Those willing to separate marketing
  • Mid-market with high-value transactional
Choose Sequenzy if you...
  • SaaS with Stripe integration needs
  • Unified marketing + transactional
  • Simpler than either option

When to Consider Sequenzy Instead

Unified Platform

Marketing and transactional in one place. No need for SendGrid + another tool, or separating like Postmark requires.

Native Stripe Integration

Payment-triggered emails out of the box. Neither SendGrid nor Postmark offers native Stripe billing integration.

Simpler Pricing

Flat monthly rate with unlimited sends. No per-email charges or add-on costs.

Overview

SendGrid and Postmark are both premium transactional email services, but with fundamentally different philosophies. SendGrid (owned by Twilio) is an enterprise platform that handles everything - transactional, marketing, at massive scale. Postmark is laser-focused on one thing: delivering transactional emails as fast and reliably as possible.

The Philosophy Difference

Postmark is so focused on transactional deliverability that they don't allow bulk marketing email at all. They believe mixing marketing with transactional hurts deliverability for the emails that matter most - password resets, receipts, notifications. SendGrid takes the opposite approach: one platform for all email types. Check our SendGrid comparison for more details on their marketing capabilities.

Delivery Speed

Postmark's transactional delivery is industry-leading. They publish their delivery metrics publicly and guarantee speed. Password reset emails arrive in seconds. For time-sensitive transactional emails, Postmark is the premium choice. Read our deliverability guide for best practices.

SendGrid is fast too, but it's not their sole focus. At enterprise scale with dedicated IPs, you can achieve excellent deliverability, but it requires more management.

Scale and Flexibility

SendGrid handles enterprise volumes - billions of emails monthly. You get dedicated IPs, subuser management, advanced analytics, and full infrastructure customization. For massive scale with complex needs, SendGrid is better equipped.

Marketing Email

If you need marketing email too, SendGrid has a full marketing platform built-in. Postmark offers "Broadcast" for newsletters but keeps it strictly separate from transactional. You're managing two streams instead of one. For combined transactional and marketing, explore Sequenzy's unified approach.

Making the Choice

For critical transactional emails where speed and deliverability are paramount, Postmark is the premium choice. For enterprise scale, marketing needs, or wanting everything in one platform, SendGrid offers more flexibility. Or consider Sequenzy for combined transactional and marketing emails with Stripe integration.

Frequently Asked Questions

For transactional email specifically, yes. They optimize everything for transactional speed and publish their metrics. SendGrid is excellent but more generalized.

Yes, many companies do. You'll get good deliverability, especially with dedicated IPs.

To protect deliverability. Bulk marketing can hurt sending reputation, affecting transactional delivery for everyone on shared infrastructure.

SendGrid at $89.95 for 100k emails. Postmark is $115. But SendGrid add-ons (dedicated IP, validation) increase costs.

Yes, some companies use Postmark for critical transactional and SendGrid for marketing. Extra complexity but optimizes each use case.

Postmark's template system with layouts is excellent for transactional. SendGrid has more marketing-focused templates.

Export your templates and contact data from SendGrid. Set up Postmark servers with separate streams for transactional and broadcast. Convert SendGrid templates to Postmark's Mustache format. Update API calls. Note: Postmark doesn't allow bulk marketing, so you may need a separate tool for that.

Export your templates and activity logs from Postmark. Set up SendGrid with domain authentication. Convert Mustache templates to SendGrid's format. Update API integration. SendGrid offers both transactional and marketing, so you can consolidate if needed.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com