Updated 2026-02-01

Best Email Marketing Tools for Bed and Breakfasts

Fill more rooms, create memorable stays, and grow your B&B with the right email marketing platform.

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Running a bed and breakfast is personal hospitality at its best. Email marketing helps you extend that personal touch before, during, and after each stay. From pre-arrival preparation to post-stay reviews, the right platform keeps guests connected. Here are 13 platforms that work for B&B owners.

Why B&Bs Need Email Marketing

Prepare Guests for Arrival

Pre-arrival emails share check-in details, local recommendations, and build anticipation for their stay.

Encourage Direct Bookings

Email your past guests directly for repeat bookings, avoiding OTA commissions.

Generate Reviews

Post-stay emails encourage reviews that help future guests find you.

Fill Seasonal Gaps

Promote off-season specials, last-minute availability, and events to your guest list.

13 Best Email Marketing Tools for Bed and Breakfasts

Our Top Pick for Bed and Breakfasts
#1
Sequenzy

AI-powered email marketing for hospitality businesses.

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Best for
B&Bs wanting automated guest communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes hospitality sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with visual templates.

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Best for
B&Bs wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Great for property photos
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Interface overwhelming
  • Support declined
  • Not hospitality-specific
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#3
Constant Contact

Reliable with phone support.

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Best for
B&Bs wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy
  • Excellent phone support
  • Reliable
  • Event features

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation for multiple properties.

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Best for
B&B groups with multiple properties
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Overkill for single B&B
  • Complex
  • Price jumps
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#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious B&Bs needing SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
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#6
MailerLite

Clean and affordable.

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Best for
B&Bs wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
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#7
Drip

E-commerce focused for direct bookings.

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Best for
B&Bs with significant direct online booking
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Less personal
See Full Comparison
#8
GetResponse

All-in-one with landing pages.

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Best for
B&Bs running promotions
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Automation
  • Competitive pricing
  • Webinars

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
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#9
AWeber

Simple and reliable.

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Best for
B&Bs wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

For content creators.

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Best for
B&Bs creating travel content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual
  • Expensive at scale
  • Limited customization
See Full Comparison
#11
HubSpot

Enterprise solution.

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Best for
Large hospitality groups only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious B&Bs
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Beautiful templates for property showcase.

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Best for
B&Bs prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not hospitality-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpBrevoMailerLite
Pre-arrival sequences
Post-stay follow-up
AI content
Drag-and-drop editor
Automation
SMS marketing
Free tier

Email Sequences Every Bed and Breakfast Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Pre-Arrival Sequence

Trigger: When booking is confirmed

Prepare guests for their stay.

Immediately
Your stay at {{property_name}} is confirmed!

Booking confirmation. What to expect.

1 week before
Getting ready for your stay

Check-in details. Local recommendations.

1 day before
See you tomorrow!

Final details. Arrival instructions.

Post-Stay Follow-Up

Trigger: After checkout

Thank guests and request reviews.

Day 1
Thanks for staying with us!

Thank them. Hope they had a great stay.

Day 3
Would you share your experience?

Review request. Make it easy.

Day 7
Book your next stay

Direct booking offer. Repeat guest discount.

Seasonal Promotion

Trigger: Before peak or slow seasons

Promote seasonal availability.

6 weeks out
{{Season}} at {{property_name}}

Seasonal highlights. Special offers.

2 weeks out
Last-minute availability

Open dates. Special pricing.

Anniversary Reminder

Trigger: 1 year after stay

Invite guests back.

1 year
It's been a year since your visit!

Remind them of their stay. Invite them back.

Create These Sequences with AI

How to Choose the Right Email Tool

Personal touch matters. B&Bs are personal. Your emails should feel that way too.

Visual presentation. Your property needs to look beautiful in emails.

Automation helps. Pre-arrival and post-stay sequences save time.

What Works for B&Bs

Preparation enhances stays. Well-prepared guests have better experiences.

Direct booking saves money. Avoid OTA commissions by emailing past guests.

Reviews build reputation. Systematic follow-up generates reviews.

Getting Started

  1. Import past guest contacts
  2. Set up pre-arrival sequence
  3. Create post-stay review request
  4. Plan seasonal promotions

Start simple and expand later.

Frequently Asked Questions

Pre and post-stay emails automatically. Quarterly newsletters. Seasonal promotions as needed.

Beautiful property photos. Local recommendations. Seasonal events. Guest testimonials.

Email past guests directly with exclusive offers. Repeat guest discounts encourage direct booking.

Yes. Segment by stay date, room preference, and occasion (romantic, family, business).

Ask 1-3 days after checkout when memories are fresh. Make it easy with direct links.

Open rates, booking conversion, and reviews generated.

Collect emails from every guest. Website signup for local area guides.

Yes. Pre-arrival and post-stay sequences work great automated.

Include property name. 'Your stay at {{property}} is confirmed!' or 'Come back this fall' work well.

Direct booking offers. Repeat guest perks. Personal communication OTAs cannot provide.

Ready to grow your bed and breakfast practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com