Updated 2026-02-01

Best Email Marketing Tools for Nutritionists

Keep clients accountable, share meal plans, and grow your nutrition practice with the right email marketing platform.

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Running a nutrition practice means more than creating meal plans. You need to keep clients accountable between sessions, share resources, and attract new clients through content marketing. Email marketing helps you stay connected with clients and build a thriving practice. But most email tools are built for retail or tech companies. Here are 13 platforms that actually work for nutritionists, ranked by ease of use, automation features, and value for money.

Why Nutritionists Need Email Marketing

Keep Clients Accountable

Nutrition changes happen between sessions, not during them. Regular emails with tips, encouragement, and check-ins help clients stay on track.

Share Recipes and Resources

Clients need recipes, meal prep guides, and shopping lists. Email delivers these resources right to their inbox when they need them.

Nurture Leads Over Time

Changing eating habits is a big decision. Email sequences help potential clients trust you before they book.

Promote Programs and Challenges

Group programs, cleanses, and nutrition challenges fill faster with email marketing to your existing audience.

13 Best Email Marketing Tools for Nutritionists

Our Top Pick for Nutritionists
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Nutritionists wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes accountability and nurturing sequences
  • Simple interface you can manage yourself
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Nutritionists wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for health
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#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Nutritionists wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger practices with marketing support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo practice
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious nutritionists needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Nutritionists wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Health topics sometimes flagged
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#7
Drip

E-commerce focused but works for selling programs and products.

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Best for
Nutritionists selling online programs or products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Nutritionists running webinars or workshops
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Nutritionists wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators but works for content-focused nutritionists.

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Best for
Nutritionists who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for health specifically
  • Limited design
  • No free landing pages
  • Expensive at scale
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large practices with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for solo practice
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious nutritionists
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Nutritionists prioritizing beautiful email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Great for visual content

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not health-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Meal plan delivery
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Nutritionist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Client Onboarding

Trigger: When client signs up

Set clients up for success from day one. Reduce overwhelm and build habits.

Immediately
Welcome to your nutrition journey, {{first_name}}!

Thank them for starting. What to expect in the first week.

Day 2
Your first week priorities

Simple, achievable goals. Focus on one or two changes.

Day 7
How was your first week?

Check in on progress. Celebrate wins and address challenges.

Weekly Accountability Check-In

Trigger: Weekly on Mondays

Keep clients accountable with regular check-ins. Consistent communication drives results.

Monday morning
Starting the week strong, {{first_name}}

Weekly goals reminder. Meal prep tips for the week.

Thursday
Midweek check-in

How is the week going? Weekend planning tips.

Recipe and Resource Sequence

Trigger: After initial consultation

Deliver recipes and resources based on client goals. Keep them engaged with valuable content.

Day 1
Your personalized recipe collection

Recipes matched to their dietary goals and preferences.

Day 7
This week's meal prep guide

Step-by-step meal prep instructions.

Day 14
New recipes for {{diet_type}} eating

Fresh recipes to keep things interesting.

Program Promotion Sequence

Trigger: When launching new program

Fill group programs, challenges, or cleanses with email marketing.

2 weeks before
New {{program_name}} starting soon

Introduce the program. Who it is for and what they will achieve.

1 week before
What you will get from {{program_name}}

Detailed benefits and what is included.

3 days before
Last spots available

Create urgency. Easy signup link.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Solo vs team. Solo nutritionists can use simpler tools. Larger practices need platforms with more organization.

Products vs services. If you sell meal plans, courses, or supplements, consider e-commerce features. For services only, simpler tools work.

Budget is real. Calculate cost at your expected list size, not starting prices.

What Actually Works for Nutritionists

After talking to many nutritionists about email marketing:

Recipes drive engagement. Nothing gets opened like a good recipe. Lead with recipes, then add your tips and insights.

Accountability matters. Regular check-in emails help clients stay on track between sessions. Consistency wins.

Segment by dietary approach. A keto client and a plant-based client need different content. Use tags to send relevant information.

Getting Started

Pick a tool from this list. Then:

  1. Import your client and lead list
  2. Set up appointment reminder automation
  3. Create a new client onboarding sequence
  4. Send a weekly or bi-weekly recipe newsletter

Start simple and expand later.

Frequently Asked Questions

For active clients, weekly check-ins work well. For your general list, bi-weekly or monthly newsletters with recipes and tips. Avoid overwhelming people but stay consistent.

Recipes perform very well. Also meal prep guides, shopping lists, seasonal eating tips, and myth-busting content. Make it practical and actionable.

Regular check-in emails at consistent times create accountability. Ask specific questions about their progress. Share quick tips they can implement immediately.

Both work together. Email for booking confirmation and session prep. Text for day-of reminders. Many nutrition clients appreciate both.

Offer valuable free resources like recipe guides, meal plans, or shopping lists. Promote on social media and your website. Quality content attracts quality leads.

Open rate (aim for 30%+), click rate (5%+), and unsubscribe rate (under 0.5%). Track consultation bookings and program signups that come from email.

Focus on the transformation and results, not features. Share client success stories. Be honest about who the program is for and who it is not for.

Yes, with permission. Client transformations are powerful social proof. Ask for testimonials and permission to share. Anonymize if they prefer.

Recipe names work great. Also curiosity-driven lines like 'The breakfast mistake I see most often' or personal lines like '{{first_name}}, try this tonight.'

Segment your list by dietary approach. Send relevant recipes to each segment. Use tags for vegan, keto, gluten-free, or other preferences.

Ready to grow your nutritionist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com