MailercloudvsMailchimp

Mailercloud vs Mailchimp

Budget unlimited emails vs all-in-one marketing

TL;DR

Mailercloud ($50/mo at 10k) offers unlimited emails at a fraction of Mailchimp's cost ($110-135/mo). Mailchimp is a full marketing platform with landing pages, social ads, CRM, and 300+ integrations. Choose Mailercloud for affordable email; Mailchimp for marketing breadth.

Key Differences

The main things that set these tools apart

Price vs Features

Mailercloud is less than half the price of Mailchimp. But Mailchimp includes landing pages, social ads, CRM, website builder, and 300+ integrations. You're paying for a marketing suite, not just email.

Email Volume
Mailercloud wins

Mailercloud offers unlimited emails. Mailchimp caps at 100-120k/month on Standard. For high-volume senders, this is a massive advantage for Mailercloud.

Integration Ecosystem
Mailchimp wins

Mailchimp connects to 300+ tools. Mailercloud has a much smaller integration library. If your workflow depends on connecting tools, Mailchimp wins.

Contact Billing
Mailercloud wins

Mailchimp charges for unsubscribed contacts. Mailercloud doesn't. If your list has a lot of unsubscribed users, Mailercloud is fairer.

Pricing Comparison

At 10,000 subscribers

Mailercloud
$50/month

Premium plan. Unlimited emails. 30% off annual.

Visit Mailercloud
Mailchimp
$110-135/month

Standard plan. Charges for unsubscribed contacts.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI email generation

Feature Comparison

Side-by-side feature breakdown

Feature
Mailercloud
Mailchimp
Sequenzy
Email Features
Email sends
Unlimited
100-120k/month
300k/month
Template library
Basic collection
100+ templates
~20 + AI generation
AMP emails
A/B testing
Full multivariate
Coming soon
AI features
Subject lines only
Basic AI assist
Full sequence generation
Marketing Features
Landing pages
Full builder
Social ads
Facebook, Instagram
Website builder
CRM features
Basic CRM
Transactional email
Mandrill add-on
Included
Automation & Data
Automation builder
Visual workflows
Customer Journeys
Visual builder
Segmentation
Basic + custom fields
Advanced + behavioral
Stripe data + behavioral
Integrations
Limited
300+
Key integrations
Stripe integration
Native sync
Pricing & Support
Price at 10k
$50/month
$110-135/month
$49/month
Free tier
1,000 contacts
500 contacts
100 subscribers
Charges for unsubscribed
Annual discount
30% off
Varies

Best For

When to choose each tool

Choose Mailercloud if you...
  • Budget-conscious businesses that send high email volumes
  • Teams that need unlimited sends without per-email costs
  • Businesses that want AMP interactive emails
  • Companies that don't need landing pages or social ads
Choose Mailchimp if you...
  • Businesses needing a full marketing platform
  • Teams wanting landing pages and website builder
  • Companies running social media ads alongside email
  • Organizations needing 300+ app integrations
Choose Sequenzy if you...
  • SaaS companies needing Stripe integration
  • Founders wanting AI-generated email sequences
  • Teams needing transactional + marketing in one tool
  • Startups wanting affordable, no-frills pricing

When to Consider Sequenzy Instead

SaaS-First Design

Neither Mailercloud nor Mailchimp were built for SaaS. Sequenzy connects to Stripe, tracks subscriptions, and automates trial-to-paid conversions natively.

AI Email Generation

Instead of choosing between Mailercloud's basic templates or Mailchimp's 100+ designs, describe what you want and let AI generate it.

Best of Both Pricing

At $49/month for 10k subscribers, Sequenzy is cheaper than both Mailchimp ($110-135) and nearly matches Mailercloud ($50) while including AI and Stripe.

Overview

Mailercloud and Mailchimp are completely different products at this point. Mailercloud is a focused email marketing tool with budget pricing and unlimited sends. Mailchimp is a sprawling marketing platform that happens to include email. See our Mailercloud comparison and Mailchimp comparison for individual deep dives.

The Price Gap

At 10,000 subscribers, you're looking at $50/month vs $110-135/month. That's not a small difference. And Mailchimp charges for unsubscribed contacts on top of that. If your list has 2,000 unsubscribed users, you're paying Mailchimp for people who can't receive your emails. Mailercloud doesn't do this. Compare with Sequenzy's pricing at $49/mo.

When Mailchimp Justifies the Cost

Mailchimp isn't just email. You get landing pages, a website builder, social media ad management, basic CRM, postcards, and 300+ integrations. If you actually use these features, Mailchimp's price makes sense. The problem is most people only use the email part.

When Mailercloud Makes More Sense

If you just need to send emails - newsletters, promotions, automated sequences - Mailercloud does it for less than half the price with unlimited sends. The interface is simpler, the learning curve is shorter, and you're not paying for features you'll never use.

For SaaS Teams

Neither is purpose-built for SaaS. No Stripe integration, no subscription tracking, no trial conversion automations. SaaS founders should look at Sequenzy for AI-powered email with Stripe sync, or Customer.io for behavioral messaging. Read our guide on the best email tools for SaaS.

Frequently Asked Questions

For budget email marketing with unlimited sends, yes. For a full marketing platform with landing pages, ads, and CRM, no. Mailchimp does way more, but costs 2-3x as much.

Mailercloud at $50/month (or $35/month annual) vs Mailchimp at $110-135/month. Sequenzy is $49/month with AI and Stripe included.

No. Mailercloud is email-focused. Mailchimp includes a landing page builder and website builder. If you need landing pages, consider Mailchimp, MailerLite, or a dedicated tool like Webflow.

Both have solid deliverability. Mailercloud uses DKIM/SPF authentication and has quality sending policies. Mailchimp has established infrastructure but shared IPs can be riskier due to volume of users.

Neither is ideal. Both lack native Stripe integration and subscription tracking. For SaaS, consider Sequenzy or Customer.io.

Mailchimp's Customer Journeys are more sophisticated with more triggers and conditions. Mailercloud's automation is functional but simpler.

No. Mailercloud only charges for active contacts. Mailchimp charges for ALL contacts including unsubscribed since 2024, which inflates costs.

Mailercloud offers 1,000 contacts with 12,000 emails/month free. Mailchimp caps at 500 contacts. Mailercloud's free plan is more generous.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com