SendervsOmnisend

Sender vs Omnisend

Budget-friendly vs e-commerce specialist

TL;DR

Sender offers good value at ~$45/month for 10k contacts with basic e-commerce features. Omnisend costs $132/month but is purpose-built for e-commerce with deep Shopify integration, advanced automations, and push notifications. Choose Sender for budget. Choose Omnisend for serious e-commerce.

Key Differences

The main things that set these tools apart

E-commerce Depth
Omnisend wins

Omnisend is purpose-built for e-commerce with deep platform integrations, advanced product recommendations, and sophisticated e-commerce automations. Sender offers good basic e-commerce features but lacks the depth. For serious e-commerce, Omnisend is significantly better.

Pricing
Sender wins

Sender is about 65% cheaper at ~$45/month vs Omnisend's $132/month for 10k subscribers. Sender also has a much more generous free tier. For budget-conscious stores, Sender offers significant savings.

Omnichannel Capabilities
Omnisend wins

Omnisend offers unified email, SMS, and push notifications with coordinated automation. Sender has email and SMS but no push notifications and less sophisticated orchestration.

Revenue Attribution
Omnisend wins

Omnisend provides detailed revenue attribution showing which campaigns and automations drive sales. Sender's analytics are more basic. For data-driven e-commerce, Omnisend wins.

Free Tier
Sender wins

Sender offers 2,500 free subscribers. Omnisend only offers 250 contacts on free tier. For stores just starting out, Sender's free tier is significantly more useful.

Templates

Sender has 1600+ general templates. Omnisend has fewer but more e-commerce-focused templates. Sender wins on quantity, Omnisend wins on specialization.

Pricing Comparison

At 10,000 subscribers

Sender
~$45/month

Standard plan with basic e-commerce features

Visit Sender
Omnisend
$132/month

Standard plan with 120k emails, SMS extra

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, not for e-commerce

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Omnisend
Sequenzy
E-commerce Integration
Shopify integration
Good
Deep, native
WooCommerce integration
Good
Deep, native
BigCommerce
Basic
Native integration
Product sync depth
Basic product data
Full catalog, variants, inventory
E-commerce Automation
Abandoned cart
Advanced with splits
Browse abandonment
Basic
Advanced
Back-in-stock
Limited
Automated
Product recommendations
Basic
AI-powered
Order follow-up
Basic
Advanced sequences
Marketing Channels
Email marketing
SMS marketing
Built-in
Built-in
Push notifications
Web push included
Channel orchestration
Basic
Unified omnichannel
Email-focused
Pricing & Value
Free plan
2,500 subscribers
250 contacts
14-day trial
Price at 10k
~$45/month
$132/month
$49/month
Price at 50k
~$200/month
~$400/month
N/A
Templates
1600+ templates
E-commerce focused
AI-generated
Analytics
Revenue attribution
Basic
Detailed
Stripe-based
Campaign ROI
Basic
Per-campaign revenue
MRR tracking
Customer segments
Standard
E-commerce behavioral
Subscription-based
Lifecycle stages
Basic
E-commerce lifecycle
SaaS lifecycle

Best For

When to choose each tool

Choose Sender if you...
  • Budget-conscious small stores
  • Stores just starting with email marketing
  • Businesses wanting basic e-commerce + SMS
  • Teams maximizing free tier
  • Stores with simple automation needs
Choose Omnisend if you...
  • Serious e-commerce stores
  • Shopify merchants wanting deep integration
  • Stores needing advanced product automations
  • Teams wanting email + SMS + push together
  • Businesses focused on revenue optimization
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building subscription products
  • Software businesses on Stripe
  • Teams seeking SaaS-specific automation

Note: Sequenzy Is for SaaS, Not E-commerce

Different Market

Sequenzy is built for SaaS companies, not e-commerce stores. If you sell physical products through Shopify or WooCommerce, Sender or Omnisend are better choices.

Stripe vs Shopify

Where Sender and Omnisend integrate with e-commerce platforms, Sequenzy integrates with Stripe for subscription businesses. It is the equivalent solution for software companies.

Try Sequenzy Free

Overview

Sender and Omnisend both serve e-commerce, but at different levels. Sender is a budget-friendly general platform with good e-commerce features. Omnisend is purpose-built for e-commerce with deep platform integrations and advanced capabilities.

The price difference reflects the capability gap.

The Core Difference

Sender offers good value for basic e-commerce email marketing. Shopify and WooCommerce integrations, abandoned cart automation, SMS marketing, and 1600+ templates. Solid fundamentals at a budget price.

Omnisend is an e-commerce specialist. Deep Shopify integration with full product sync, AI-powered recommendations, advanced automations with splits and conditions, and unified email + SMS + push notifications. Purpose-built for serious stores.

Pricing: ~$45 vs $132 at 10K

At 10,000 subscribers, Sender costs around $45/month and Omnisend costs $132/month. That is a significant 65% savings with Sender.

But the free tiers tell a different story for small stores. Sender offers 2,500 free subscribers. Omnisend only offers 250. For stores just starting out, Sender lets you grow much longer before paying.

Where Sender Wins

Pricing: 65% cheaper at the 10k subscriber tier.

Free Tier: 2,500 subscribers free vs 250. Much more runway for new stores.

Templates: 1600+ templates for design variety.

Simplicity: Easier to get started with basic needs.

Where Omnisend Wins

E-commerce Depth: Purpose-built with deeper Shopify/WooCommerce integration, full product sync, and inventory awareness.

Automation: More sophisticated automations with splits, conditions, and e-commerce-specific triggers.

Product Recommendations: AI-powered recommendations vs basic product blocks.

Push Notifications: Built-in web push. Sender has no push capabilities.

Revenue Attribution: Detailed analytics showing which campaigns drive sales.

Omnichannel: Coordinated email + SMS + push in unified workflows.

When to Choose Each

Choose Sender when:

  • You're a small store watching budget
  • You need basic e-commerce email + SMS
  • You want to maximize the free tier
  • Your automation needs are straightforward

Choose Omnisend when:

  • You're serious about e-commerce growth
  • You need deep Shopify/WooCommerce integration
  • You want advanced product automations
  • You need email + SMS + push together
  • Revenue optimization is a priority

For SaaS Companies

Neither Sender nor Omnisend is built for SaaS. Both are e-commerce focused platforms.

If you run a software business and want automation based on Stripe events like trial conversions and subscription changes, consider Sequenzy at $49/month. It is the SaaS equivalent of what Omnisend is for e-commerce.

Frequently Asked Questions

No. Omnisend is purpose-built for e-commerce with deeper integrations and more advanced features. Sender is better for budget-conscious stores with basic needs.

Sender is about 65% cheaper at ~$45/month vs Omnisend's $132/month for 10k subscribers. Significant savings if you don't need advanced e-commerce features.

No. Sender has email and SMS but no push notifications. Omnisend includes web push notifications in their platform.

Omnisend has deeper Shopify integration with full product sync, variants, and inventory. Sender's integration is good but less comprehensive.

Sender offers 2,500 free subscribers. Omnisend only offers 250 contacts. Sender's free tier is significantly more generous.

Omnisend has AI-powered product recommendations. Sender has basic product blocks. For advanced recommendations, Omnisend is better.

Yes, both have abandoned cart automation. Omnisend's is more sophisticated with split testing and advanced conditions.

Sender is better for small, budget-conscious stores. Lower pricing and generous free tier let you grow before investing. As stores grow, many move to Omnisend.

Export contacts from Sender. Import into Omnisend and connect your store. Rebuild automations - you'll gain more advanced e-commerce features and push notifications.

Export subscribers from Omnisend. Import into Sender and map fields. Rebuild automations. Note that push notifications and advanced product features won't be available.

Neither. Both are e-commerce focused. SaaS companies should consider Sequenzy for Stripe integration and subscription-aware automation.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com