Overview
Zoho Campaigns and Constant Contact both serve small to mid-sized businesses, but they represent different eras of email marketing. Constant Contact is a legacy platform known for simplicity. Zoho Campaigns is more modern with better value and CRM integration. See our Constant Contact comparison for more context.
For most businesses, Zoho offers significantly better value.
The Price Problem
At 10,000 contacts, Constant Contact costs around $80/month while Zoho costs $40. That is 2x the price for fewer features.
Constant Contact does not offer a free plan (only a trial). Zoho has a free tier for 2,000 contacts. For businesses watching their budget, this matters.
Automation Gap
Zoho Campaigns has solid automation with visual workflows, conditional logic, and behavioral triggers. You can build sophisticated sequences.
Constant Contact's automation is basic. Welcome emails and simple drip sequences work, but anything more complex is limited. For marketing automation, Zoho is clearly more capable.
The Simplicity Argument
Constant Contact built its reputation on being easy to use. The interface is straightforward, and long-time users are comfortable with it. For very small businesses or those allergic to complexity, this has value.
But most businesses outgrow basic features quickly. Zoho's interface is not complicated once you learn it, and you get much more capability.
CRM Integration
Zoho Campaigns integrates natively with Zoho CRM, providing:
- Bidirectional contact sync
- Campaign engagement tracked on CRM records
- Lead scoring based on email behavior
- Deal-based segmentation
Constant Contact has basic CRM integrations but nothing comparable. For sales-marketing alignment, Zoho wins.
Event Marketing
Constant Contact does have one strength: built-in event marketing for registrations, invitations, and RSVPs. This is popular with nonprofits, churches, and event-focused organizations.
Zoho can handle events through Zoho Backstage, but it is a separate product.
When Each Platform Shines
Choose Zoho Campaigns when: You want better value for your money. You need real automation. You use (or plan to use) Zoho CRM. Budget matters.
Choose Constant Contact when: Extreme simplicity is your top priority. You run event-heavy organizations. You are a long-time user comfortable with the interface. Basic email is all you need.
For SaaS Companies
Neither platform is specifically designed for SaaS. Constant Contact especially lacks features for subscription businesses. If you are building software, Sequenzy offers Stripe integration with automation designed for SaaS use cases.