Zoho CampaignsvsGetResponse

Zoho Campaigns vs GetResponse

Zoho ecosystem vs webinar-integrated marketing

TL;DR

GetResponse offers webinar hosting alongside email marketing, making it unique. Zoho Campaigns is cheaper and better if you use Zoho CRM. At 10k contacts, Zoho costs $40 vs GetResponse's $59. Choose GetResponse for webinars. Choose Zoho for budget-friendly email with CRM integration.

Key Differences

The main things that set these tools apart

Webinar Marketing
GetResponse wins

GetResponse includes webinar hosting with email marketing in one platform. You can host webinars, automate follow-ups, and manage leads without external tools. Zoho requires separate products (Zoho Meeting). For webinar-based marketing, GetResponse is more convenient.

Pricing
Zoho Campaigns wins

Zoho Campaigns costs $40/month at 10k contacts vs GetResponse's $59. Not a dramatic difference, but Zoho is more budget-friendly. Zoho also has a better free plan (2,000 contacts vs GetResponse's 500).

CRM Integration
Zoho Campaigns wins

Zoho Campaigns integrates natively with Zoho CRM for deep contact sync, lead scoring, and deal tracking. GetResponse has basic CRM features built-in but not as sophisticated. For CRM-driven marketing, Zoho wins (especially if you use Zoho CRM).

Conversion Funnels
GetResponse wins

GetResponse offers built-in conversion funnels that guide prospects from landing page through email nurturing to purchase. Zoho requires combining multiple products. For all-in-one conversion optimization, GetResponse is more convenient.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$40/month

Standard plan with automation, 240+ templates

Visit Zoho Campaigns
GetResponse
$59/month

Email Marketing plan with automation, landing pages

Visit GetResponse
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
GetResponse
Sequenzy
Webinars & Events
Webinar hosting
Via Zoho Meeting
Built-in
Webinar automation
Via integration
Native
Webinar landing pages
Via Zoho Sites
Built-in
On-demand webinars
Via Zoho Meeting
Email & Automation
Email builder
Good drag-and-drop
Good drag-and-drop
Visual builder
Email templates
240+ templates
Large library
Component library
Automation workflows
Good
Good
Visual builder
A/B testing
CRM & Contacts
CRM integration
Native Zoho CRM
Basic CRM included
Stripe CRM
Lead scoring
Via Zoho CRM
Basic
Stripe-based
Contact management
Advanced with Zoho
Good
Subscriber management
Segmentation
Good
Good
Behavioral
Conversion Tools
Landing pages
Basic
Good builder
Conversion funnels
Via Zoho SalesIQ
Built-in
Pop-ups and forms
E-commerce tools
Basic
Good
Stripe-focused

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Businesses using Zoho CRM
  • Budget-conscious teams needing solid email marketing
  • Companies wanting Zoho ecosystem benefits
  • Teams that prioritize CRM integration over webinars
  • Businesses not using webinar marketing
Choose GetResponse if you...
  • Businesses using webinars for lead generation
  • Marketers wanting email + webinar in one platform
  • Companies needing conversion funnels
  • Teams wanting good landing page builder
  • Organizations where webinars drive business
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting AI-generated email content

When to Consider Sequenzy Instead

SaaS Focus

Neither Zoho nor GetResponse is built for SaaS. Sequenzy offers Stripe integration with automation based on subscriptions, trials, and MRR. Software businesses get purpose-built features.

AI Email Generation

Sequenzy generates entire email sequences with AI based on your product and goals. Both Zoho and GetResponse require you to write and design everything manually.

Simpler for Software

At $49/mo for 10k subscribers, Sequenzy is priced between Zoho and GetResponse. If you do not need webinars and want SaaS-specific features, Sequenzy fits better.

Try Sequenzy Free

Overview

Zoho Campaigns and GetResponse both offer email marketing and automation, but GetResponse stands out with built-in webinar hosting. Zoho Campaigns is more affordable and excels within the Zoho ecosystem. See our GetResponse comparison for more context.

Your choice depends largely on whether webinar marketing is part of your strategy.

The Webinar Advantage

GetResponse is unique among email platforms for including webinar hosting:

  • Live webinar hosting for up to 1,000 attendees
  • Registration pages integrated with email
  • Automated webinar follow-up sequences
  • On-demand recorded webinars
  • Webinar analytics tied to email campaigns

Zoho can do webinars through Zoho Meeting, but it is a separate product requiring integration. For webinar-centric marketing, GetResponse is more seamless.

Pricing Comparison

At 10,000 contacts:

  • Zoho Campaigns: ~$40/month
  • GetResponse: $59/month

The difference is not huge, but Zoho is more budget-friendly. Zoho's free plan (2,000 contacts) is also more generous than GetResponse's (500 contacts).

CRM Integration

Zoho Campaigns integrates natively with Zoho CRM, providing:

  • Bidirectional contact sync
  • Campaign engagement tracked on CRM records
  • Lead scoring based on email behavior
  • Deal-based segmentation

GetResponse has basic built-in CRM features but lacks the depth of Zoho CRM. For CRM-driven marketing, Zoho wins.

Conversion Funnels

GetResponse offers built-in conversion funnels that guide prospects from landing page through email nurturing. Zoho requires combining multiple products to achieve similar results.

For marketers focused on conversion optimization, GetResponse provides a more unified experience.

When Each Platform Shines

Choose Zoho Campaigns when: You use Zoho CRM. You do not need webinar marketing. Budget is a priority. You prefer the Zoho ecosystem.

Choose GetResponse when: Webinars are important for lead generation. You want email + webinar in one platform. Conversion funnels matter. Landing pages are a key part of your strategy.

For SaaS Companies

Neither platform is specifically designed for SaaS. GetResponse's webinar features can be useful for product demos and onboarding. Both lack subscription-aware automation. If you are building software, Sequenzy offers Stripe integration with automation designed for SaaS use cases.

Frequently Asked Questions

Yes, GetResponse includes webinar hosting in higher-tier plans. You can host live webinars, set up registration pages, automate follow-up emails, and store recordings. It is one of the few email platforms with native webinar features.

Yes, at 10k contacts Zoho costs around $40/month vs GetResponse's $59. Zoho also has a more generous free plan (2,000 vs 500 contacts). If you do not need webinars, Zoho offers better value.

Both have solid automation capabilities. GetResponse's automation includes webinar triggers. Zoho's automation integrates well with Zoho CRM. They are comparable for email automation, with GetResponse adding webinar-specific workflows.

Zoho Campaigns itself does not have webinars. You need Zoho Meeting (separate product) for webinars. GetResponse is more convenient if webinar marketing is important.

GetResponse has a better landing page builder with more templates and conversion-focused features. Zoho Campaigns has basic landing pages, with more features requiring Zoho Sites.

GetResponse includes basic CRM features but not as sophisticated as Zoho CRM. If deep CRM integration matters, Zoho Campaigns with Zoho CRM is more powerful.

GetResponse has better e-commerce features with product recommendations and abandoned cart automation. Zoho Campaigns has basic e-commerce support. For online stores, GetResponse is more capable.

Neither is ideal for SaaS. GetResponse's webinar features may be useful for product demos. Neither has subscription-specific features. SaaS companies should consider Sequenzy for Stripe integration.

Export your contacts from GetResponse including custom fields and tags. Import into Zoho Campaigns and map attributes. Rebuild automations in Zoho's workflow builder. Note that webinar features will not transfer. Set up Zoho CRM integration if needed.

Export your mailing lists from Zoho Campaigns. Import into GetResponse as contacts. Rebuild automations using GetResponse's workflow builder. Explore webinar features if relevant. Note that you will lose native Zoho CRM integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

GetResponse vs Mailchimp

Compare these two popular email tools

Zoho Campaigns vs Mailchimp

Compare these two popular email tools

Zoho Campaigns vs ActiveCampaign

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com