Zoho CampaignsvsHubSpot

Zoho Campaigns vs HubSpot

Budget-friendly vs enterprise all-in-one

TL;DR

HubSpot is a complete marketing suite with powerful CRM, but costs $800+/month for meaningful features. Zoho Campaigns costs around $40/month and is excellent if you use Zoho CRM. Choose HubSpot if you need enterprise marketing capabilities and have the budget. Choose Zoho if you want good email marketing at 5% of the cost.

Key Differences

The main things that set these tools apart

Price
Zoho Campaigns wins

This is not a fair comparison on price. Zoho Campaigns costs $40/month at 10k contacts. HubSpot Marketing Hub Professional starts at $800/month. HubSpot offers more, but the question is whether you need (and can afford) enterprise marketing capabilities.

All-in-One Marketing
HubSpot wins

HubSpot is a complete marketing suite: CRM, email, landing pages, blog, SEO tools, social media, and attribution in one platform. Zoho requires separate products (Zoho CRM, Zoho Social, Zoho Sites). For all-in-one convenience, HubSpot wins, but at 20x the cost.

CRM Integration

HubSpot's CRM is free and deeply integrated. Zoho Campaigns integrates natively with Zoho CRM. Both offer strong CRM-email alignment. If you use Zoho CRM, Zoho Campaigns is seamless. If you are starting fresh, HubSpot's integrated approach is convenient.

Simplicity
Zoho Campaigns wins

Zoho Campaigns is straightforward email marketing. HubSpot has a steeper learning curve with more features to master. For teams that just need email marketing, Zoho is simpler to use and maintain.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$40/month

Standard plan with automation, 240+ templates

Visit Zoho Campaigns
HubSpot
$800+/month

Marketing Hub Professional, CRM not included in price

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
HubSpot
Sequenzy
CRM & Data
CRM included
Via Zoho CRM
Free CRM included
Stripe data
CRM depth
Full CRM (separate)
Full CRM (integrated)
Billing-focused
Contact management
Advanced with Zoho CRM
Advanced
Subscriber management
Lead scoring
Via Zoho CRM
Built-in
Stripe-based
Marketing Features
Email marketing
Landing pages
Basic
Advanced builder
Blog/Content tools
Via Zoho Sites
Built-in CMS
SEO tools
Built-in
Social media
Via Zoho Social
Built-in
Automation
Email automation
Good
Advanced
Visual builder
Workflow builder
Basic
Advanced visual builder
Behavioral triggers
Lead nurturing
Basic
Advanced
Subscription-based
Attribution
Basic
Multi-touch attribution
Revenue attribution
Pricing & Value
Free plan
2,000 contacts
Free CRM + limited email
14-day trial
Price at 10k contacts
~$40/month
$800+/month
$49/month
Price transparency
Clear tiers
Complex pricing
Simple tiers
SMS marketing
Add-on

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Businesses using Zoho CRM
  • Budget-conscious teams needing solid email marketing
  • Small businesses not ready for enterprise tools
  • Companies wanting focused email marketing without complexity
  • Teams that prefer separate best-of-breed tools
Choose HubSpot if you...
  • Enterprise companies with substantial marketing budgets
  • Businesses wanting all-in-one marketing platform
  • Teams needing advanced attribution and analytics
  • Companies ready to invest in marketing infrastructure
  • Organizations where marketing drives significant revenue
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting SaaS features without HubSpot pricing

When to Consider Sequenzy Instead

SaaS Focus Without HubSpot Pricing

HubSpot is powerful but expensive for SaaS startups. Sequenzy offers Stripe integration with automation based on subscriptions, trials, and MRR at $49/mo. Get SaaS-specific features without enterprise pricing.

Built for Subscription Businesses

Neither Zoho nor HubSpot understands subscription businesses natively. Sequenzy triggers automation based on trial conversions, plan upgrades, and churn risk. Purpose-built beats general-purpose for SaaS.

AI Email Generation

Sequenzy generates entire email sequences with AI based on your product and goals. Both Zoho and HubSpot require manual creation, though HubSpot has AI writing assists.

Try Sequenzy Free

Overview

Zoho Campaigns and HubSpot are not really competitors in the traditional sense. HubSpot is an enterprise marketing suite. Zoho Campaigns is a focused email marketing tool. The price difference reflects this: $40/month vs $800+/month. See our HubSpot comparison for more context.

Comparing them is like comparing a reliable sedan to a luxury SUV. Both get you places, but they serve different needs and budgets.

The Price Reality

At 10,000 contacts, Zoho Campaigns costs around $40/month. HubSpot Marketing Hub Professional starts at $800/month (and contact limits can push this higher).

That is a 20x difference. HubSpot offers more features, but the question is whether you need enterprise marketing capabilities or just solid email marketing.

What HubSpot Adds

HubSpot is a complete marketing platform including:

  • Advanced CRM with deep marketing integration
  • Landing page builder
  • Blog and content management
  • SEO tools
  • Social media management
  • Multi-touch attribution
  • Advanced automation workflows

Zoho can match some of these with separate products (Zoho CRM, Zoho Social, Zoho Sites), but the integration is not as seamless.

When Zoho Makes Sense

Zoho Campaigns makes sense when:

  • You already use Zoho CRM
  • Email marketing is your primary need
  • Your budget is under $100/month for marketing tools
  • You prefer simpler, focused tools
  • Enterprise features are overkill for your stage

When HubSpot Makes Sense

HubSpot makes sense when:

  • Marketing is a major revenue driver
  • You need all-in-one platform convenience
  • Advanced attribution matters for decisions
  • Budget allows $800+/month for marketing
  • You are scaling past DIY marketing

The Middle Ground Problem

Many businesses outgrow Zoho Campaigns but cannot justify HubSpot pricing. This is where alternatives like ActiveCampaign (more automation, lower cost) or niche tools fit.

For SaaS specifically, neither Zoho nor HubSpot is purpose-built. Sequenzy offers Stripe integration with subscription-aware automation at $49/month. Better fit, better price.

When Each Platform Shines

Choose Zoho Campaigns when: You use Zoho CRM. You need solid email marketing at a reasonable price. Enterprise features would be wasted on your current needs. You want to keep marketing costs low.

Choose HubSpot when: You have substantial marketing budget. You need all-in-one platform with advanced features. Marketing ROI justifies enterprise pricing. You want industry-leading attribution and analytics.

For SaaS Companies

HubSpot is used by many SaaS companies but is expensive and generalist. Zoho Campaigns lacks subscription-specific features. If you are building SaaS, Sequenzy offers purpose-built features at startup-friendly pricing with Stripe integration.

Frequently Asked Questions

It depends on your needs and budget. HubSpot is 20x more expensive but offers a complete marketing suite. If you need advanced attribution, landing pages, content tools, and integrated CRM, HubSpot may be worth it. If you need email marketing, Zoho Campaigns does that well at $40/month.

HubSpot offers a free CRM with limited email marketing. For meaningful email features, you need paid Marketing Hub. Zoho Campaigns has a free plan for 2,000 contacts with full email features.

Technically yes, but the cost is hard to justify. HubSpot Starter is cheaper but limited. Professional features require $800+/month. Most small businesses are better served by Zoho Campaigns or similar tools until they grow.

Zoho Campaigns has basic landing page functionality. For advanced landing pages, HubSpot is far superior. Zoho Sites (separate product) offers more landing page features.

HubSpot has more sophisticated automation with visual workflows, lead scoring, and multi-touch attribution. Zoho Campaigns has functional automation for email sequences and basic workflows. For advanced automation, HubSpot wins.

Zoho CRM is very capable and in some ways more feature-rich than HubSpot's free CRM. The difference is integration: HubSpot's marketing and CRM are seamlessly integrated. Zoho requires connecting Zoho CRM to Zoho Campaigns.

HubSpot has built-in blogging, SEO tools, and content management. Zoho requires Zoho Sites for content. For content-driven marketing, HubSpot is significantly better.

HubSpot is used by many SaaS companies but is expensive and not SaaS-specific. Zoho Campaigns lacks subscription features. SaaS startups should consider Sequenzy for purpose-built Stripe integration at a fraction of HubSpot's cost.

Export your mailing lists from Zoho Campaigns including custom fields. Import into HubSpot as contacts. Rebuild automations using HubSpot's workflow builder, which offers more sophisticated options. Set up HubSpot CRM if replacing Zoho CRM. Note that costs will increase substantially.

Export your contacts from HubSpot. Import into Zoho Campaigns and map fields. Rebuild automations in Zoho's workflow builder, noting that some HubSpot features will not translate. Set up Zoho CRM integration if needed. You will lose HubSpot's landing pages, content tools, and advanced attribution.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com