How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Practice size matters. Solo instructors can use simpler tools like MailerLite or Sequenzy. Instructors with teams or multiple locations need platforms with more organization.
Online offerings. If you sell online courses or guided meditation programs, consider tools with e-commerce features. For in-person sessions only, simpler tools work.
Budget is real. Most meditation instructors run lean practices. Calculate cost at your expected list size, not starting prices.
What Actually Works for Meditation Instructors
After talking to many meditation teachers about email marketing:
Daily tips build habits. Students who receive brief daily reminders maintain their practice more consistently. A simple email sequence helps more than occasional newsletters.
Retreats fill with email. Your existing community is your best audience for retreats and intensives. Email them first before public promotion.
Gentle re-engagement works. When students drift away, compassionate check-ins bring them back. Pushy emails feel wrong for meditation and push students further away.
Getting Started
Pick a tool from this list. Then:
- Import your student list
- Set up new student welcome automation
- Create a re-engagement sequence for inactive students
- Consider a daily or weekly mindfulness tip series
Start simple and expand later.