Updated 2026-02-01

Best Email Marketing Tools for Pilates Studios

Keep members engaged, reduce cancellations, and grow your Pilates studio with the right email marketing platform.

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Running a Pilates studio means building a community of dedicated practitioners. You need to keep members coming back, promote workshops and special classes, and attract new students. Email marketing helps you stay connected with your community. But most email tools are built for tech companies. Here are 13 platforms that actually work for Pilates studios, ranked by ease of use, automation features, and value for money.

Why Pilates Studios Need Email Marketing

Retain Members

Membership retention is your business. Email keeps members engaged and reduces cancellations.

Promote Workshops and Series

Special workshops, teacher trainings, and intensive programs fill faster with email promotion.

Welcome New Students

First impressions matter. Welcome sequences help new students feel part of the community.

Re-Engage Lapsed Members

Life gets busy. Win-back emails bring former members back to the studio.

13 Best Email Marketing Tools for Pilates Studios

Our Top Pick for Pilates Studios
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Pilates studios wanting automated member communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes member engagement sequences
  • Simple interface for busy studios
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Studios wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for fitness
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Studios wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger studios with admin staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for small studios
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious studios needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Studios wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for selling merchandise.

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Best for
Studios selling products online
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for studios
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Studios with online programming
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Studios wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works for content-focused studios.

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Best for
Studios creating educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Limited visual design
  • Minimalist templates
  • No free landing pages
  • Better for content focus
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large studio chains
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most studios
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious studios
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Studios prioritizing beautiful email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Great visuals

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not fitness-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Class reminders
Member retention
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Pilates Studio Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Member Welcome

Trigger: When member joins

Help new members feel welcome and set up for success.

Immediately
Welcome to {{studio_name}}, {{first_name}}!

Welcome to the community. What to expect.

Day 3
Your first week of Pilates

Tips for beginners. Class recommendations.

Day 7
How is your first week going?

Check in. Address common questions.

Day 14
Finding your Pilates rhythm

Encourage regular attendance. Class schedule tips.

Member Retention Sequence

Trigger: Based on attendance patterns

Keep members engaged and prevent cancellations.

After 2 weeks without class
We miss you at the studio, {{first_name}}

Friendly check-in. Upcoming class recommendations.

At 3 weeks
Is everything okay?

Express concern. Offer flexibility if needed.

At 4 weeks
A special offer to get you back on the reformer

Win-back incentive. Make returning easy.

Workshop Promotion

Trigger: Before special workshops

Fill workshops and special events with targeted promotion.

4 weeks before
New workshop: {{workshop_name}}

Announce workshop. Who it is for. What they will learn.

2 weeks before
{{workshop_name}} spots are filling

Create urgency. Early bird ends soon.

1 week before
Last chance for {{workshop_name}}

Final reminder. Limited spots.

Monthly Newsletter

Trigger: Monthly

Keep the community connected with studio updates.

Monthly
What's happening at {{studio_name}} this month

Schedule updates, instructor spotlights, member achievements.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Studio size matters. Solo instructors can use simple tools. Multi-teacher studios need more organization.

Community focus. Pilates is about community. Choose tools that feel personal, not corporate.

Budget is real. Calculate cost at your expected member list size.

What Actually Works for Pilates Studios

After talking to many Pilates studio owners about email marketing:

Welcome sequences set the tone. New members who feel welcomed from day one stay longer.

Attendance reminders work. Members who receive gentle reminders come to class more consistently.

Community content builds loyalty. Emails that feel like they are from a friend, not a business, keep members engaged.

Getting Started

Pick a tool from this list. Then:

  1. Import your member list
  2. Set up new member welcome sequences
  3. Create class reminder automation
  4. Build a monthly newsletter template

Start simple and expand later.

Frequently Asked Questions

Weekly class reminders for active members. Monthly newsletters to the full list. Additional emails for workshops and special events.

Movement tips, instructor spotlights, and member success stories. Educational content about Pilates benefits works well.

Regular engagement through email. Check in with members who miss classes. Make them feel part of a community, not just customers.

Text for same-day reminders. Email for weekly schedules and detailed information. Ask members their preference.

Collect emails from every trial class. Offer free movement guides or beginner tips. Promote signup on your website.

Open rate (aim for 35%+), class attendance after reminders, and membership retention. Track workshop signups from email.

Target committed members who might be interested. Start promoting early as trainings are significant commitments.

Yes, clear communication is appreciated. Notify about class cancellations, substitutes, and schedule changes promptly.

Personal and community-focused work best. Examples: 'This week's classes at {{studio_name}}' or 'We miss you on the reformer' perform well.

Send warm, no-pressure emails. Acknowledge life gets busy. Offer flexible options to return. Make them feel missed, not guilty.

Ready to grow your pilates studio practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com