CampaignervsActiveCampaign

Campaigner vs ActiveCampaign

Feature-rich email vs automation powerhouse

TL;DR

ActiveCampaign ($79/mo at 10k) beats Campaigner ($179/mo) on both automation depth AND price. ActiveCampaign also includes CRM. Campaigner has more templates (900+ vs 100+) and SMS bundling. For pure automation power at a fair price, ActiveCampaign wins.

Key Differences

The main things that set these tools apart

Automation Quality
ActiveCampaign wins

ActiveCampaign is widely considered the best automation builder in email marketing. Campaigner's automation is good but doesn't match ActiveCampaign's branching logic, conditions, and trigger options.

CRM Integration
ActiveCampaign wins

ActiveCampaign includes a full CRM with sales pipeline, deal tracking, and lead scoring. Campaigner has no CRM - you'd need a separate tool like Salesforce or HubSpot.

Template Volume
Campaigner wins

Campaigner has 900+ templates vs ActiveCampaign's 125+. If pre-built email designs are important to your workflow, Campaigner offers far more variety.

Price to Value
ActiveCampaign wins

ActiveCampaign at $79/mo includes better automation AND CRM. Campaigner at $179/mo has more templates but no CRM. ActiveCampaign delivers more value per dollar.

Pricing Comparison

At 10,000 subscribers

Campaigner
$179/month

Essential plan. SMS add-on available for +$45/mo.

Visit Campaigner
ActiveCampaign
$79/month

Lite plan with core automation. Pro plan $159/mo for advanced features.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI email generation

Feature Comparison

Side-by-side feature breakdown

Feature
Campaigner
ActiveCampaign
Sequenzy
Automation & Workflows
Visual automation builder
Advanced
Best-in-class
Good
Branching logic
Full
Full with conditions
Full
Lead scoring
Full
Multivariate testing
Advanced plan ($649/mo)
Coming soon
Dynamic content
Full
Conditional content
Variables
CRM & Sales
Built-in CRM
Full CRM with pipeline
Sales automation
Full
Deal tracking
Full
Contact scoring
Basic
Advanced
Tag-based
Channels & Features
SMS marketing
+$45/mo
Add-on
Template library
900+
125+
~20 + AI
Landing pages
E-commerce integrations
Shopify, Magento
Shopify, WooCommerce, BigCommerce
Via Stripe
Transactional email
Advanced plan only
Included
Pricing & Access
Price at 10k
$179/mo
$79/mo
$49/mo
AI content
AI in some features
Full sequence generation
Stripe integration
Via integration
Native sync
Integrations ecosystem
Limited
900+ integrations
Key integrations

Best For

When to choose each tool

Choose Campaigner if you...
  • Teams needing massive template variety
  • Businesses using Shopify or Magento specifically
  • Companies that need SMS bundled with email
  • Organizations that rely on multivariate testing
Choose ActiveCampaign if you...
  • Businesses needing CRM and email in one platform
  • Teams with complex multi-step automations
  • Companies wanting the best automation builder
  • Organizations needing a huge integration ecosystem
Choose Sequenzy if you...
  • SaaS companies billing through Stripe
  • Founders wanting AI-generated email sequences
  • Teams needing transactional and marketing in one tool
  • Startups wanting the lowest cost with full features

When to Consider Sequenzy Instead

SaaS-First Design

Neither Campaigner nor ActiveCampaign have native Stripe integration for subscription tracking. Sequenzy syncs customer data, MRR, and churn signals automatically.

AI Email Generation

Skip the template library debate entirely. Describe your email goals and Sequenzy's AI generates full sequences - subject lines, copy, timing, everything.

Half the Cost

At $49/month for 10k subscribers with all features, Sequenzy is cheaper than both ActiveCampaign ($79) and Campaigner ($179).

Try Sequenzy Free

Overview

Campaigner and ActiveCampaign both position themselves as automation-focused email platforms, but ActiveCampaign has established itself as the clear leader in marketing automation. See our Campaigner comparison and ActiveCampaign comparison for individual deep dives.

Automation Comparison

ActiveCampaign's visual automation builder is consistently rated the best in the industry. Complex branching, conditional splits, lead scoring, CRM triggers - it handles workflows that would require enterprise tools like HubSpot or Marketo.

Campaigner's automation is solid but a step behind. It has behavioral triggers and workflow builders, but lacks the sophistication of ActiveCampaign's conditions and branching logic. Campaigner's edge is multivariate testing, which ActiveCampaign doesn't offer.

CRM: The Big Differentiator

ActiveCampaign includes a full CRM with sales pipeline, deal tracking, and contact scoring. Campaigner has no CRM at all. If your sales and marketing teams need to be on the same platform, ActiveCampaign is the obvious choice.

Pricing Reality

ActiveCampaign is cheaper ($79/mo vs $179/mo at 10k) AND more feature-rich. The only areas where Campaigner leads are template volume and SMS bundling. For most businesses, that trade-off favors ActiveCampaign. Compare both with Sequenzy's pricing at $49/mo.

For SaaS Teams

Neither is purpose-built for SaaS. ActiveCampaign is used by some SaaS companies but lacks native Stripe integration and subscription-aware automations. For SaaS, Sequenzy handles trial conversions, churn prevention, and MRR tracking out of the box. Read our guide on the best email tools for SaaS.

Frequently Asked Questions

For most businesses, yes. ActiveCampaign has better automation, includes CRM, has more integrations, and costs less ($79 vs $179 at 10k contacts). Campaigner wins only on template volume and multivariate testing.

ActiveCampaign. It's widely considered the best automation builder in email marketing. More triggers, better branching, lead scoring, and a more intuitive visual builder.

Yes, ActiveCampaign includes a full CRM with sales pipeline, deal tracking, and lead scoring on all plans. Campaigner does not have CRM features.

ActiveCampaign supports more e-commerce platforms (Shopify, WooCommerce, BigCommerce). Campaigner supports Shopify and Magento. For serious e-commerce, consider Klaviyo instead.

ActiveCampaign at $79/mo for 10k contacts vs Campaigner at $179/mo. Sequenzy is the cheapest at $49/mo with AI and Stripe integration included.

ActiveCampaign is used by some SaaS companies but lacks native Stripe integration. Campaigner has no SaaS-specific features. For SaaS, Sequenzy or Customer.io are better fits.

ActiveCampaign has more consistent support reviews. Campaigner's support gets mixed reviews for response times. Sequenzy offers direct founder chat.

Yes. Export contacts as CSV, import to the new platform. The main effort is rebuilding automations. ActiveCampaign has migration assistance for larger accounts.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com