Overview

Campaigner and Mailchimp are both veterans of the email marketing space, but they've gone in different directions. Campaigner doubled down on email - deep automation, massive template library, advanced testing. Mailchimp expanded into an all-in-one marketing platform. See our Campaigner comparison and Mailchimp comparison for detailed breakdowns.

The right choice comes down to what you need: a focused email marketing tool or a broad marketing platform.

For Email-First Teams

Campaigner is the stronger email tool. Its automation builder supports complex branching, multivariate testing (not just A/B), and dynamic content that personalizes emails based on subscriber attributes. The 900+ template library means you'll almost always find a starting point that works.

Mailchimp's email features are good but not as deep. The Customer Journeys builder is visual and easy to use, but lacks Campaigner's testing sophistication.

For Marketing Teams

Mailchimp wins here hands down. Landing pages, social media scheduling, Facebook and Instagram ads, basic CRM, postcards - it's a marketing suite. Campaigner doesn't touch any of this.

If your team manages multiple marketing channels, Mailchimp keeps everything in one dashboard. Campaigner assumes you'll use separate tools for non-email channels.

For SaaS Teams

Neither is ideal. Both lack native subscription tracking, Stripe integration, and SaaS-specific automations. If you're building software, look at Sequenzy for AI-powered email with native Stripe sync, or Customer.io for behavioral messaging. Check out our guide to the best email tools for SaaS.

Pricing Reality

Mailchimp is cheaper on paper ($110-135 vs $179 at 10k contacts), but they charge for unsubscribed contacts. If 20% of your list is unsubscribed, you're paying for dead weight. Campaigner doesn't do this. Compare with Sequenzy's pricing at $49/mo for 10k.

Both platforms gate important features. Campaigner locks multivariate testing and transactional email behind the Advanced plan ($649/mo). Mailchimp locks multivariate testing behind Premium ($350/mo).