When should you choose Sequenzy?

1. You're Not an Enterprise

Iterable is built for enterprise companies. With ~$20k/year minimum pricing and $5-20k implementation costs, it's not designed for SMB SaaS. If you're pre-Series B or under $10M ARR, Sequenzy at $49/mo makes more sense. Check our pricing page for transparent pricing.

2. You Only Need Email

Iterable's value is in multi-channel orchestration - email, SMS, push, in-app, WhatsApp. If you primarily need email marketing, you're paying for channels you won't use. Sequenzy is purpose-built for email.

3. You Want Self-Serve Setup

Iterable requires sales calls, contract negotiation, and implementation projects. Sequenzy is self-serve - create an account, connect Stripe, send campaigns. No sales calls, no implementation fees, no multi-week onboarding.

4. You Want Native Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals automatically. Iterable requires custom data pipelines.

5. You Want AI-Generated Content

Describe what you want ("a 5-email trial-to-paid sequence for a project management SaaS") and our AI generates the emails. Iterable's AI optimizes send times and predicts engagement, but doesn't create content.

When should you stick with Iterable?

1. You Need Multi-Channel at Scale

Iterable orchestrates campaigns across email, SMS, push notifications, in-app messaging, WhatsApp, and web push. We only do email. If you need unified multi-channel marketing, Iterable (or similar enterprise platforms) is required.

2. You're Enterprise Scale

Iterable handles billions of messages for large consumer brands. If you have millions of users, sophisticated multi-channel journeys, and enterprise budget, Iterable's scale and features justify the cost.

3. You Need Advanced Personalization

Iterable's AI Suite offers predictive goals, send time optimization, brand affinity scoring, and dynamic content at scale. Our personalization is simpler. For sophisticated ML-powered personalization, Iterable is more powerful.

4. You Have a Large Marketing Team

Iterable's team management, role-based permissions, and approval workflows are built for large marketing organizations. We're simpler. If you have 10+ marketers needing collaboration features, Iterable is better equipped.

Honest Limitations of Sequenzy

• Email only: No SMS, push notifications, in-app, or WhatsApp.
• SMB scale: We're built for smaller SaaS, not enterprise consumer brands.
• Simpler workflows: Our automation is great for email sequences but less sophisticated than Iterable.
• Smaller integrations ecosystem: Iterable integrates with hundreds of enterprise tools.
• No dedicated success manager: We offer founder support, not enterprise account management.
• Newer platform: Less proven at extreme scale.

Honest Limitations of Iterable

• Enterprise pricing: ~$20k/year minimum makes it inaccessible to most SMB SaaS.
• Implementation costs: $5-20k to get started, plus internal resource time.
• No free trial: Must go through sales process to evaluate.
• Complexity: Powerful features mean steep learning curve and setup time.
• No Stripe integration: Requires custom data pipelines for billing integration.
• Sales-led: No self-serve option. Must work with sales team.
• Hidden fees: Some features (like custom sender creation) reportedly have extra charges.