Pricing at Every Scale

Contacts	Sequenzy	Knock	Difference
1,000	Free (2,500 emails)	Free (10k messages)	Knock has more free
5,000	$19/mo	$250/mo	Save $231/mo
10,000	$49/mo	$250/mo	Save $201/mo
25,000	$99/mo	~$500/mo	Save ~$400/mo
50,000	$199/mo	~$1,000/mo	Save ~$800/mo
100,000	$349/mo	Custom pricing	Enterprise territory

Note: Knock charges per message across all channels, not per contact. Estimates assume typical email notification volume. Knock pricing may be higher with multi-channel usage.

Key pricing difference: Knock charges per message across all channels. If you're sending email + push + in-app, you're paying for each delivery. Sequenzy charges per email sent — simpler math if email is your primary channel.

Who Should Use Each Platform

Choose Sequenzy if you are:

• A SaaS founder who needs email marketing with Stripe integration
• A small team (1–10 people) focused on growing revenue through email
• Someone who wants AI-generated onboarding and lifecycle sequences
• A bootstrapped startup that can't justify $250/mo for notification infrastructure
• A developer who wants a simple API for transactional + marketing email

Choose Knock if you are:

• Building a product that needs in-app notification feeds (the notification bell)
• An engineering team that wants to abstract notification complexity across channels
• A company sending push notifications, SMS, and in-app messages alongside email
• A team that needs user-facing notification preference centers
• Building a product where notification batching and channel fallbacks matter

Use both if you:

• Need in-app notifications (Knock) plus email marketing (Sequenzy)
• Want product notification infrastructure (Knock) separate from marketing email (Sequenzy)
• Have a mature B2B SaaS that needs both notification feeds and lifecycle email campaigns

Real Setup Time

Task	Sequenzy	Knock
Account creation	2 minutes	2 minutes
First email/notification sent	15 minutes	1–2 hours
Stripe integration	5 minutes	Custom dev (hours)
Full onboarding sequence	30 min (AI)	N/A (not a feature)
In-app notification feed	N/A	2–4 hours
Multi-channel workflow	N/A	4–8 hours
Full production setup	1–2 hours	1–2 days

Sequenzy is dramatically faster for email marketing because it's a marketing platform, not infrastructure. Knock is faster for notification infrastructure because that's what it's built for. The setup time difference reflects the fundamental difference in what these tools do.

How to Migrate from Knock to Sequenzy

Migrating from Knock to Sequenzy typically means adding email marketing alongside your existing notification infrastructure, not replacing Knock entirely.

Step 1: Export Your Contact Data

Export subscriber/user data from your database (Knock doesn't store marketing subscriber profiles — your app database is the source of truth). Export emails, names, and any attributes relevant to marketing.

Step 2: Import into Sequenzy

Use Sequenzy's CSV import or REST API to import your contacts. Map custom attributes (plan type, signup date, MRR) to Sequenzy subscriber fields for segmentation.

Step 3: Connect Your Billing

Link Stripe (or Paddle/Lemon Squeezy) to Sequenzy. This automatically syncs subscription data, MRR, and churn signals — something Knock requires custom events for.

Step 4: Build Your Email Sequences

Use Sequenzy's AI to generate onboarding, trial-to-paid, and lifecycle sequences. Describe your SaaS and target audience, and AI creates the full email flow in minutes.

Step 5: Decide What Stays in Knock

Keep Knock for in-app notifications, push, and multi-channel product alerts. Move marketing email (campaigns, newsletters, onboarding sequences) and transactional email (password resets, receipts) to Sequenzy.

Step 6: Update Your Sending Logic

Point transactional email triggers to Sequenzy's API instead of Knock's email channel. Keep Knock handling non-email channels (push, in-app, Slack).

Migration timeline: 1–3 days for most teams, depending on how much email logic needs to move. Many teams run both platforms permanently — they serve different purposes.

When should you choose Sequenzy?

1. You Need Email Marketing, Not Notification Infrastructure

Knock is notification infrastructure — it delivers messages across channels but doesn't have marketing features. If you need email campaigns, subscriber segments, A/B testing, and AI-generated sequences, Sequenzy is purpose-built for that. Knock would require a separate marketing tool on top.

2. You Want Simple, Affordable Pricing

Knock's Starter plan is $250/month for 50k messages. At 10k contacts, Sequenzy is $49/mo. If you primarily need email marketing (not in-app notifications or push), you're paying 5x more with Knock for capabilities you won't use. Check our transparent pricing.

3. You Want Native Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals automatically. Knock requires you to manually send billing events via their API — every Stripe webhook needs custom code on your end.

4. You Want AI-Generated Email Content

Describe what you want ("a 5-email trial-to-paid sequence for a project management SaaS") and our AI generates the emails. Knock has zero content creation features — it's infrastructure for delivering messages, not creating them.

5. You Want Revenue Attribution

Track which emails drive MRR, upgrades, and reduce churn with Sequenzy's revenue attribution. See exactly how your onboarding sequence impacts trial-to-paid conversion. Knock doesn't have marketing analytics — it tracks delivery, not revenue impact.

When should you stick with Knock?

1. You Need In-App Notifications

Knock's killer feature is pre-built in-app notification components — a notification bell with a feed of updates, just like Slack or Linear. We don't have this. If you need in-app notification UI, Knock saves weeks of development time with ready-made React and JavaScript components.

2. You Need Multi-Channel Orchestration

Knock handles email, push notifications, SMS, in-app messages, and chat platforms (Slack, Discord, Microsoft Teams) from one unified system. You can set up fallback logic — if push fails, send email. We only do email. For true multi-channel notifications, Knock is the right choice.

3. You Need Notification Batching

Instead of sending 10 individual "someone commented on your post" emails, Knock batches them into "10 people commented on your post." We don't have notification batching. This is a significant quality-of-life feature for products with high notification volume.

4. You Need User Notification Preferences

Knock has a sophisticated preference center where users choose which channels and notification types they want. We have basic unsubscribe handling, not per-channel preferences. If users need granular control over their notification experience, Knock wins clearly.

5. You Have Engineering Resources for Infrastructure

Knock is built for engineering teams who want to abstract notification complexity. If you have developers who want to build a sophisticated, multi-channel notification system with proper orchestration, Knock is powerful infrastructure. It's not a marketing tool — it's engineering infrastructure, and it's excellent at that.

Honest Limitations of Sequenzy

• Email only: No in-app notifications, push, SMS, or chat integrations.
• No notification UI components: We don't have pre-built notification bells/feeds for your app.
• Simpler workflows: Our automation handles email marketing well but isn't notification infrastructure.
• No channel preference center: Basic unsubscribe handling, not per-channel user preferences.
• No notification batching: Can't aggregate multiple events into a single notification.
• Smaller free tier: 2,500 emails/mo vs Knock's 10,000 messages/mo.
• Newer platform: Less proven at extreme notification scale.

Honest Limitations of Knock

• Not a marketing platform: No email campaigns, subscriber segments, A/B testing, or marketing automation.
• No content creation: Delivers messages but doesn't help you write them. No AI features.
• Expensive for email-only use: $250/mo minimum after free tier is steep if you only need email.
• Requires developer integration: Not a no-code marketing tool. You need engineering resources to implement.
• No Stripe integration: You have to build custom event tracking for billing data.
• No revenue attribution: Tracks message delivery, not business impact or MRR influence.
• No Send Time Optimization: Delivers when triggered, doesn't optimize for recipient engagement patterns.
• Different purpose entirely: If you want email marketing, you need a separate tool alongside Knock.