Attentive pricing guide

Attentive Pricing Explained

Attentive builds tailored quotes around channels, subscriber size, message volume, and AI products.

Updated Oct 8, 2026·5 checked sources·Independent guide
Quick answer

Attentive's pricing page does not publish fixed monthly plan prices for SMS and multi-channel packages. It says pricing is tailored and usage-based based on message volume, subscriber list size, number of channels, and selected AI products, with no credit system required. The page offers channel packages for SMS/email/RCS/push, text plus email, and text-only. Attentive says all plans include strategic support, onboarding and deliverability, a dedicated support team, 24/5 service, 150+ integrations, Attentive Signal, patented two-tap signup, cross-channel journeys, campaign builders, reporting, deliverability, compliance tooling, and security. AI Pro and AI Grow use flat monthly fees, AI Journeys is pay per click, AI Essentials is included with all plans, and bundled channels or premium AI products can qualify for discounts. Separately, Attentive publishes Campaign Email tiers starting at $150 per month for 10,000 contacts and 100,000 sends, moving to a higher tier for the month if list size or send volume is exceeded.

Attentive at a glance

4 plans
Starts at
Custom quote
Pricing model
Tailored quote that scales with channel, list size, message volume, and AI products
Free plan
Free trials available by request
Best for
Ecommerce and retail brands that want SMS-first omnichannel messaging with AI and strategic support

Attentive plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

SMS, email, RCS, and push

Custom

Based on list size and messages sent.

Retail teams consolidating mobile-first channels.

  • Unified profiles
  • Cross-channel journeys
  • Shared workflows
  • AI optimization
  • Premium package savings

Watch-outs

  • Requires tailored quote
Common step-up

Text and email

Custom

Based on list size and messages sent.

Ecommerce teams combining SMS and email revenue programs.

  • Triggered emails
  • Full ESP campaigns
  • Deliverability expertise
  • Unified SMS and email workflows

Watch-outs

  • Not a transparent self-serve price

Text

Custom

Pay per message and subscriber count.

Teams focused on SMS, MMS, and RCS.

  • Two-tap signup
  • Branded RCS experiences
  • Mobile messaging campaigns

Watch-outs

  • SMS economics vary heavily by volume

AI tools

Varies

Flat monthly fee, pay-per-click, or included depending on AI product.

Teams adding optimization, list growth, and journey personalization.

  • AI Pro
  • AI Grow
  • AI Journeys
  • AI Essentials

Watch-outs

  • Pricing depends on selected AI products

Attentive's pricing page

Captured from attentive.com. Pricing changes often, so confirm the current numbers on the live page.

Attentive pricing page
https://www.attentive.com/pricingView live pricing

Buying shortcut

Which Attentive plan should you choose?

Check live pricing

Start here

SMS, email, RCS, and push

Retail teams consolidating mobile-first channels. It is the first tier to check when you only need the core Attentive workflow. Watch for: Requires tailored quote

Public price

Custom

Based on list size and messages sent.

Main upgrade

Text and email

Ecommerce teams combining SMS and email revenue programs. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Not a transparent self-serve price

Public price

Custom

Based on list size and messages sent.

High-volume or advanced

AI tools

Teams adding optimization, list growth, and journey personalization. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Pricing depends on selected AI products

Public price

Varies

Flat monthly fee, pay-per-click, or included depending on AI product.

What Attentive costs at your size

The cheapest plan that covers each size, from Attentive's published pricing. Check the sources below for the date it was verified.

Size
Plan
Price
10,000 contacts
Text and email
$150/moCampaign Email tier with 100,000 sends per month
25,000 contacts
Text and email
$400/moCampaign Email tier with 250,000 sends per month
50,000 contacts
Text and email
$720/moCampaign Email tier with 500,000 sends per month
100,000 contacts
Text and email
$1,380/moCampaign Email tier with 1,000,000 sends per month

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Shopify brand scaling SMS and email

Attentive: Custom quote based on volume and subscriber size.. Sequenzy: Better for SaaS lifecycle than ecommerce SMS.. Attentive is more ecommerce and mobile-message oriented.

Check fit

Team evaluating premium AI journeys

Attentive: AI products can add flat fees or pay-per-click charges.. Sequenzy: More focused on SaaS email campaign strategy.. Clarify AI packaging before choosing.

Check fit

SaaS onboarding emails

Attentive: Attentive is likely heavier than needed.. Sequenzy: Built for SaaS lifecycle automation.. Sequenzy is the cleaner SaaS fit.

What to watch for

Attentive does not publish fixed plan prices on the pricing page.

Costs depend on message volume, list size, channels, and AI products.

Premium AI tools and multi-channel bundles change the quote.

Costs beyond the headline price

  • SMS and MMS are billed per message segment plus separate carrier delivery fees by carrier.
  • Both outgoing messages and incoming subscriber replies are billed.
  • Messages over 160 characters and messages with emojis can split into extra segments and raise the bill.
  • Invoices can also include a monthly base fee plus list management and short code fees, which are not shown in the Billable Spend report.
  • If usage falls below a contracted Minimum Commit, Attentive invoices the remaining commit amount, and exceeding an Email tier list size or send limit moves that month to the higher tier.

Attentive pricing is quote-based

Attentive is best evaluated with a real subscriber count, message-volume forecast, and channel plan. Without those, the pricing page mostly tells you the levers, not the final bill.

The quote becomes clearer once you know whether SMS, MMS, RCS, email, push, AI tools, and strategic support are all in scope. Attentive can make sense for ecommerce brands that want mobile messaging, signup capture, and managed guidance. It is much harder to justify for SaaS teams where email lifecycle flows are the main job.

Use Attentive alternatives to compare SMS-first commerce platforms. Use Sequenzy vs Attentive when the choice is ecommerce mobile messaging versus SaaS lifecycle email.

Attentive vs Sequenzy

Attentive is designed around mobile commerce messaging. Sequenzy is designed around SaaS lifecycle email.

Attentive vs Sequenzy

How Attentive compares with Sequenzy, which bills on emails sent rather than contact count.

Attentive
Sequenzy
Pricing meter
Tailored quote that scales with channel, list size, message volume, and AI products
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.82 / 1k at the $49/mo for 60k emails tier.
Entry point
Custom quote
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Ecommerce and retail brands that want SMS-first omnichannel messaging with AI and strategic support
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
Attentive does not publish fixed plan prices on the pricing page.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.82 / 1k at $49/mo for 60k emails

Emails
Price
Per 1k
2.5k emails/mo
$0/mo
$0 / 1k
15k emails/mo
$19/mo
$1.27 / 1k
30k emails/mo
$29/mo
$0.97 / 1k
60k emails/mo
$49/mo
$0.82 / 1k
120k emails/mo
$99/mo
$0.82 / 1k
300k emails/mo
$199/mo
$0.66 / 1k
600k emails/mo
$399/mo
$0.67 / 1k
900k emails/mo
$599/mo
$0.67 / 1k
1.2M emails/mo
$799/mo
$0.67 / 1k
2M emails/mo
$1299/mo
$0.65 / 1k
3M emails/mo
$1999/mo
$0.67 / 1k
4M emails/mo
$2499/mo
$0.62 / 1k
5M emails/mo
$2999/mo
$0.60 / 1k

Verdict

Attentive is a strong SMS-first omnichannel platform for ecommerce brands. Sequenzy is a better fit for SaaS lifecycle email where SMS/RCS commerce is not the central motion.

FAQ

Sources checked · Jun 16, 2026