AWeber pricing guide

AWeber Pricing Explained

AWeber is subscriber-tiered: Lite starts low, Plus unlocks advanced automation and reporting, and higher lists increase monthly cost.

Updated Oct 8, 2026·3 checked sources·Independent guide
Quick answer

AWeber lists Lite at $15/month for 500 subscribers and 5,000 monthly sends, while Plus starts at $30/month for 500 subscribers and 6,000 monthly sends. Prices climb by subscriber tier: for example, Lite is listed at $60/month for 5,000 subscribers, while Plus is $90/month at the same size.

AWeber at a glance

3 plans
Starts at
Lite starts at $15/month for 500 subscribers
Pricing model
Subscriber-tier pricing with monthly send allowances
Free plan
Free signup with a 14-day trial is available, and paid Lite from $15/month is the entry plan for higher limits
Best for
Creators and small businesses that want newsletters, landing pages, forms, ecommerce, and strong support in a traditional email tool

AWeber plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Lite

$15/mo+

Listed at $15/month for 500 subscribers and 5,000 monthly sends, or $150 per year.

Small newsletter lists that need core email and landing page tools.

  • Email templates and automations
  • Landing pages
  • Signup forms
  • Basic segmentation and reporting

Watch-outs

  • Lower send allowance than Plus
  • Fewer advanced automation and reporting options
  • Higher ecommerce transaction fee than Plus
Common step-up

Plus

$30/mo+

Listed at $30/month for 500 subscribers and 6,000 monthly sends, or $240 per year.

Teams that need behavioral automation, split testing, and deeper analytics.

  • Unlimited automations
  • Behavioral automation
  • Email split testing
  • Advanced reporting
  • Priority support

Watch-outs

  • More expensive at every subscriber tier

Done For You

$79 setup + $30/mo

One-time $79 setup fee (AWeber builds your system in 7 days) plus the Plus plan at $30/month ongoing.

Businesses that want professional setup instead of configuring email themselves.

  • Guided launch help
  • Email marketing setup assistance
  • 30 days of unlimited edits post-launch
  • Access to AWeber Plus platform capabilities

Watch-outs

  • Not a pure software-only comparison point
  • Ongoing cost is the Plus plan rate, which scales with subscriber count

AWeber's pricing page

Captured from aweber.com. Pricing changes often, so confirm the current numbers on the live page.

AWeber pricing page
https://www.aweber.com/pricing.htmView live pricing

Buying shortcut

Which AWeber plan should you choose?

Check live pricing

Start here

Lite

Small newsletter lists that need core email and landing page tools. It is the first tier to check when you only need the core AWeber workflow. Watch for: Lower send allowance than Plus

Public price

$15/mo+

Listed at $15/month for 500 subscribers and 5,000 monthly sends, or $150 per year.

Main upgrade

Plus

Teams that need behavioral automation, split testing, and deeper analytics. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: More expensive at every subscriber tier

Public price

$30/mo+

Listed at $30/month for 500 subscribers and 6,000 monthly sends, or $240 per year.

High-volume or advanced

Done For You

Businesses that want professional setup instead of configuring email themselves. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Not a pure software-only comparison point

Public price

$79 setup + $30/mo

One-time $79 setup fee (AWeber builds your system in 7 days) plus the Plus plan at $30/month ongoing.

What AWeber costs at your size

The cheapest plan that covers each size, from AWeber's published pricing. Check the sources below for the date it was verified.

Size
Plan
Price
1,000 contacts
Lite
$25/mo10,000 monthly sends included
5,000 contacts
Lite
$60/mo50,000 monthly sends included
10,000 contacts
Lite
$100/mo100,000 monthly sends included
25,000 contacts
Lite
$210/mo250,000 monthly sends included
50,000 contacts
Lite
$375/mo500,000 monthly sends included
100,000 contacts
Lite
$600/mo1,000,000 monthly sends included

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Creator with 500 subscribers

AWeber: Lite is listed at $15/month, Plus at $30/month.. Sequenzy: Email-volume pricing for SaaS workflows.. AWeber is cost-effective for simple newsletters, but Sequenzy is more SaaS-specific.

Check fit

Team with 5,000 subscribers

AWeber: Lite is listed at $60/month and Plus at $90/month.. Sequenzy: Depends on email volume rather than stored audience size.. AWeber remains accessible, but contact growth increases cost even before send volume is considered.

Check fit

Ecommerce seller using automations

AWeber: Plus is the practical tier for behavioral automation.. Sequenzy: Better if the business is SaaS rather than store-first ecommerce.. Pick by workflow: ecommerce/newsletter basics vs SaaS lifecycle automation.

What to watch for

Plus costs materially more than Lite at the same subscriber tier.

AWeber ecommerce transaction fees differ by plan.

Lite limits some advanced segmentation, testing, reporting, and branding controls.

Costs beyond the headline price

  • Moving past a subscriber tier moves you to the next published tier, so Lite rises from $60 to $85 per month when growing from 5,000 toward 7,500 subscribers.
  • Annual billing lowers the effective monthly rate but is paid upfront, with Plus for 500 subscribers listed at $240 per year instead of $30 per month.
  • Monthly send caps apply, with Lite allowing up to 10 times subscriber volume and Plus up to 12 times subscriber volume.
  • AWeber Ecommerce transaction fees are listed at 1.0 percent on Lite and 0.6 percent on Plus.
  • Done For You adds a one-time $79 setup fee on top of the Plus plan rate, and lists over 100,000 subscribers as contact sales for custom pricing.

AWeber pricing is predictable but tiered

AWeber’s pricing table is easy to scan because it publishes subscriber tiers for Lite and Plus. The difference between the plans is not only price. Plus is where advanced automation, split testing, reporting, and branding control become more serious.

For creators and small businesses, that can be a fair trade. For SaaS teams, the main question is whether a general newsletter platform is enough or whether activation, retention, and lifecycle sequence tooling should be native.

AWeber is also worth judging on support and services, not only software price. The Done For You path can be attractive when a business wants help launching email instead of configuring everything alone. That is a different buying motion from a SaaS team that already has product data and needs behavior-triggered lifecycle flows.

If you are choosing between a traditional email platform and SaaS-focused email, read the AWeber alternatives guide and the AWeber comparison. The key question is whether the paid tier unlocks enough automation for your use case or whether you still need a separate lifecycle layer.

AWeber vs Sequenzy

AWeber is strongest when the job is traditional email marketing with forms, landing pages, newsletters, support, and creator-friendly workflows. Sequenzy is stronger when the job is SaaS email lifecycle strategy.

Choose AWeber for newsletters, small-business campaigns, creator workflows, and hands-on support. Choose Sequenzy for onboarding, activation, churn prevention, billing messages, and product-event emails.

AWeber vs Sequenzy

How AWeber compares with Sequenzy, which bills on emails sent rather than contact count.

AWeber
Sequenzy
Pricing meter
Subscriber-tier pricing with monthly send allowances
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.82 / 1k at the $49/mo for 60k emails tier.
Entry point
Lite starts at $15/month for 500 subscribers
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Creators and small businesses that want newsletters, landing pages, forms, ecommerce, and strong support in a traditional email tool
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
Plus costs materially more than Lite at the same subscriber tier.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.82 / 1k at $49/mo for 60k emails

Emails
Price
Per 1k
2.5k emails/mo
$0/mo
$0 / 1k
15k emails/mo
$19/mo
$1.27 / 1k
30k emails/mo
$29/mo
$0.97 / 1k
60k emails/mo
$49/mo
$0.82 / 1k
120k emails/mo
$99/mo
$0.82 / 1k
300k emails/mo
$199/mo
$0.66 / 1k
600k emails/mo
$399/mo
$0.67 / 1k
900k emails/mo
$599/mo
$0.67 / 1k
1.2M emails/mo
$799/mo
$0.67 / 1k
2M emails/mo
$1299/mo
$0.65 / 1k
3M emails/mo
$1999/mo
$0.67 / 1k
4M emails/mo
$2499/mo
$0.62 / 1k
5M emails/mo
$2999/mo
$0.60 / 1k

Verdict

AWeber is a durable, support-heavy email platform for creators and small businesses. Sequenzy is more focused for SaaS teams that care about lifecycle sequence generation, activation flows, and email costs tied more closely to sending.

FAQ

Sources checked · Jun 17, 2026